Should You Use a Dedicated Landing Page?

Web page, landing page, dedicated landing page…what’s the difference?

Many people get confused about this and think they’re all the same.

We get it. Essentially, they’re all pages.?

But here’s the thing.?

Each page has a different purpose and achieves a different goal.?

That’s why running ads and sending people to your home page may not be the best idea, especially if it’s a long page with 5 different CTAs pointing to other pages.?

Your users will get distracted, making it harder for them to convert...?

Unless your goal is for users to explore.

Having a dedicated landing page is a better destination for an ad.

In this video, we’ll dive into the following:

• Pros and cons of dedicated landing pages
• Strategic elements you must include on your page
• How to improve the user experience and increase conversion rates
• Engagement metrics you should consider beyond conversion rates

Want to create, optimize, and evaluate the effectiveness of your pages? Watch this video now.