Should you use AI to write content or hire a content writer?

If I answer as a content writer who makes a living writing content, my immediate answer would be, “No, don’t use AI to write content. Hire a content writer.”

But then I won’t be sincere with you.

AI tools like ChatGPT and Gemini are a reality.

Language processing models are replacing writers and copywriters with 60% writers being affected right now (I came across a graph of different jobs like web design, coding, and writing being affected, that I cannot locate right now).

There is practically a flood of AI tools that offer to write for you.

Nonetheless, writers like me continue to get clients.

In fact, just last week I got the biggest writing assignment in years.

With the advent of so many AI writing tools, there is a greater demand for writers who can come up with a unique perspective and a distinctive writing style.

Why is it so?

Better writers write better with AI tools.

There have always been good writers and not-so-good writers.

Such a distinction has existed since the beginning of writing.

Whether you are writing as a primitive human being on cave walls or a present-day writer writing on a contemporary laptop, ultimately it boils down to how you express yourself and how you communicate through the written word.

Artificial intelligence in its current avatar can process massive amounts of data.

It can scour the Internet and find you information in seconds that would have taken hours for you to find.

Nonetheless, it processes information that already exists.

It cannot write something that does not exist.

If you want to write about a concept that has never existed before, ChatGPT or Gemini cannot help you.

It could not have written the way I’m writing this particular newsletter update.

An AI tool may have billions of facts it can recall and process in a matter of a few seconds, but unlike a human, it does not have experience.

For example, it can describe to you a Michelangelo painting, but only a human can express the feelings evoked by the painting.

An AI tool can describe a child, but only a human being can describe the true experience of being with a child.

Therefore, if you’re looking for a unique perspective, you either have to write yourself, or work with a writer.

AI tools are a great help.

I regularly use ChatGPT and Gemini to quickly organize my thoughts and create outlines.

For example, if I tell ChatGPT “List 35 ways I can use the PAS copywriting framework to improve my conversion rate,” it will just take a few seconds for it to create the list.

Then it’s up to me how I present the information it has generated for me.

Among the 35 ways it generates, only 10-12 are usable otherwise they’re just random suggestions.

But even those 10-12 save me a lot of time.

Just like word processors like MS Word and Google Docs eliminate the need to repeatedly go through your writing for spelling and grammar mistakes, AI tools make it easier to generate foundational content that you can then build. It gives you a basic framework.

Better writers are writing better with artificial intelligence tools.

Only those writers are being replaced who don’t write better than ChatGPT and Gemini.

Hire a writer who can optimally use AI to give you exceptional quality content.

-Amrit