Should You Start a YouTube Channel fro your non-profit in 2024?

YouTube is definitely not going away anytime soon, with 2.7 Billion monthly active users (most of which are between ages 25-34). Like any social media platform there are pros and cons of starting one.?

Pros:?

• It’s the best platform for fundraising through direct monetization. Through the partner program, you can start earning money from YouTube with just 500 subscribers and 3,000 hours of watch time.?
• YouTube shorts are recommended far and wide outside your audience and make it easy to gain many views with a small following.?

Cons?

• Regular (non-shorts) YouTube videos are not suggested to people outside your audience much when you first start out, until you have a big following.?
• YouTube’s audience prefers professional, high-quality content, unlike other platforms, so it’s harder to succeed without spending money on equipment and more time creating content than on other platforms.?

If you’re ready to start a YouTube Channel, here are some further resources to help you grow:?

1. Jade Beason is a Youtuber who will give you even more tips on how to grow and build an audience on YouTube: https://www.youtube.com/@JadeBeason/videos?

1. If you want to start a channel, but don’t have the time to, consider partnering with us to hire a full-time service member who can get the channel going. You can start the process by sending us a message.

3. YouTube’s own non-profit resources:?

https://socialimpact.youtube.com/?

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