Should You Send Holiday Marketing Emails?

We’re back with another common question, just in time for the upcoming holiday season.

As always, this information is timeless, and worth sharing beyond a direct response to the person asking.

Let’s dive in!

QUESTION: “Charlie, it seems like everyone gets bombarded with marketing messages over the holidays. I’d like to send an email during those times, but I’m afraid to upset my customers. Am I being paranoid?”

ANSWER:

First off, I commend you for valuing your relationship with your customers – instead of looking at them like walking dollar signs!

That said, if your emails are designed to add value, entertain, or provide your customers with a preferred benefit… There’s no harm in emailing them over the holidays.

Now, rather than me giving you my opinion, let’s see what the facts say…

According to Tom Sather of Return Path, while people got 10-20% more marketing messages during the holidays, they still engaged with their email at the same rate (22.8%) – and spam complaints remained low (.63%).

In other words, there’s no harm in emailing during the holidays!

…And I’d encourage you to consider doing so. Like all marketing, though, it’s important that you keep track of your open rate, click through rate, and your revenue. General statistics are a good guide, but the statistics behind your own efforts mean much more.

In your corner,

Charlie

Charles Gaudet is the CEO of Predictable Profits, a leading small business growth consultancy, and a best-selling author whose advice has been featured on Fox Business, Inc., Forbes, etc.

As previously seen on the Predictable Profits blog here.