Should You Be Selling In Disguise?

Let's face facts, people don't like being sold too and they don't like sales people! It's almost an instinctual human reaction to put barriers up and become scared when someone tries to sell you something.

This is where trust is such an important part of the sales process. Sales people need to build stronger relationships. People buy from people and they will only buy from people that they trust.

The problem is to build that trust, you need to get rid of the sales executive image and become someone who isn't there with targets, pressures and ulterior motives. You need to be someone who is on the customers side, who has their best interest at heart no matter what the solution.

You need to be a sales person in disguise!

Every sales person has targets, KPI's and is focused on what they can sell. That never will and shouldn't ever change. To be good at sales you should always be focusing on closing the sale.

That being said, you don't have to be "salesy" about it.

Guide your customers through the sales process, support them into buying the solution that's best for them. Hide your sales motives from your customers. They don't need to be sold too, they need help buying.

I don't mean hide your sales motives in a dishonest or misguiding way. Sales should be an honest industry. What I am saying is that sales people should always remember that they are here to sell, but that customers don't always want to know that.

What do you think?