Should You Reconfirm Meetings? The Debate Every Salesperson Needs to Know
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Meeting management is an essential part of any sales process, but how much time should you spend on reconfirming them?
A recent LinkedIn poll we conducted sparked a lively debate on this topic, revealing just how divided opinions are.
Here’s what the poll taught us:
69% of respondents said: No need—it’s already in the calendar.
23% preferred sending an email reminder 24-48 hours before.
3% chose to reconfirm with a call.
5% used other methods, like automated notifications.
This feedback highlighted one key question: Does reconfirming meetings save time or cost you more than it’s worth?
We believe in simplifying processes to maximise efficiency. For us, the calendar is a trusted tool. Once a meeting is booked and accepted, it’s considered confirmed. Reconfirming can sometimes create more work than necessary—and even give the other party an opportunity to cancel or reschedule.
That said, we recognise that every business operates differently. While some prefer automated reminders, others feel that reconfirmations build stronger relationships with clients. The best approach is the one that aligns with your workflow and client expectations.
Streamline Your Meetings with These Tips
If you’re looking to simplify your meeting habits, here are some strategies we recommend:
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1. Rely on Your Calendar
Make your calendar a central part of your process. Ensure all meetings are properly scheduled, accepted, and synced across devices. If it’s on the calendar, it’s happening.
2. Set Clear Next Steps
Unclear follow-ups are one of the biggest gaps in the sales process. Always confirm the next steps before ending a meeting, and book those in the calendar straight away. This reduces confusion and ensures everyone is aligned.
3. Experiment with Reconfirmations
If you’re used to reconfirming meetings, try skipping it for a month. Track whether this saves time or impacts your no-show rate. Testing different approaches can help you find the balance that works best for your team.
4. Leverage Tools for Long-Term Bookings
For meetings scheduled far in advance, consider automated reminders. These keep everyone on track while minimising manual follow-up efforts.
Reconfirming meetings might seem courteous, but it could also be costing your team valuable time. By trusting your calendar and focusing on setting clear next steps, you can create a more efficient and professional sales process.
Do you rely on your calendar, or do you prefer to reconfirm meetings?
If you’re looking for more tips on managing meetings and refining your sales process, listen to the latest episode of Sell Like You. It’s packed with insights from our recent LinkedIn poll and actionable advice to help you improve your approach.
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