Should you rebrand? Find out for yourself using this infographic.

Rebranding a company or product is an amazing experience.

Who doesn't love reinventing something? It's exciting and fresh. It gives you a chance to make your mark and contribute to the future of a brand.

The only problem?

Rebranding in many cases can be a gigantic waste of time and money.

Don't get me wrong, there are certainly situations where a rebrand is needed - perhaps a new logo design and campaign message that will better align a company with its value proposition. That will improve its overall perception.

But these situations are rare; and suggestions or proposals for "branding" or "rebrands" are a dime a dozen. Too often I see companies move to the rebrand conversation when they hire a new marketing or branding firm to help with a campaign, or they bring in a new marketing director. It has something to do with the shiny object syndrome. After all, if we're sick of our logo and tagline, isn't the rest of the world?

Rebranding is still a start and stop process. What was this is now that.

But where the rubber meets the road is the ongoing execution of tactics against your marketing strategy. And THAT's where I wish more people would focus.

To help you navigate this journey, at Simple Strat we put together this handy "choose your own adventure" guide to help you decide when a rebrand is the right decision for you.

Let me know what you think....where do you end up?

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Ali Schwanke is the CEO and Founder of Simple Strat, the marketing agency for companies serious about growth. Learn more at simplestrat.com. 

If this article was helpful to you or you have any questions, feel free to send a note at [email protected] or find me on Twitter at @alischwanke.

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Credit note: This article is derived from a post originally developed by Simple Strat team members Tyler Samani-Sprunk and Branden Bopp.