Should you post videos on LinkedIn?

Welcome to The Gist with Jyll, your monthly dose of Google Ads expertise. I'll be sharing my top posts with you from LinkedIn and other platforms, with added perspective and reflection to help YOU get better results with Google Ads.

This LinkedIn exclusive newsletter will interest you if:

• you work with Google Ads for a living, and prefer to receive your news with analysis and insights
• you're a current or aspiring content creator, and want a "peek under the hood" at how that works

You may also be interested in The Insider, my weekly Google Ads email newsletter where you'll get exclusive strategies and real-world case studies in your inbox every Tuesday. The first issue goes out tomorrow, Dec 3rd!

Your favourite Google Ads LinkedIn posts this month were...

1. a video (!) about Ad Strength vs. Quality Score: it got 28,000+ impressions, putting it as one of my top 5 LinkedIn posts of the year
2. a Demand Gen case study, challenging you to figure out why the campaign got 15,000 impressions and just 2 clicks. Spoiler alert: I revealed the answer the next day, it was nothing nefarious!
3. a case study about why I don't recommend bid caps with your Smart Bidding strategies: if you saw this story about the $28 CPCs, just you wait until I share a follow-up about what happened next!

Why did my video get so much attention?

It's no secret that video is the hot new thing on LinkedIn. This month, I started posting a Google Ads-related video every day on LinkedIn, as an experiment. Well, the reach has been phenomenal, and the engagement on some of them has been really great, too. I'm definitely continuing this in December.

Want to know my secret for churning out so much video so efficiently?

In each video, I am reading one of my blog posts.

Yup, that's the secret! Repurpose, repurpose, repurpose.

Every time I publish an episode of my Inside Google Ads podcast, I take the transcript and turn it into 3 blog posts. That means I have 130+ blog posts to choose from, so 1 or 2 days a week, when I get into the office in the morning, I pick 3 blog posts, turn on my camera, record, edit and schedule. Boom! Daily video content for LinkedIn as well as YouTube, TikTok, Instagram and Pinterest.

Work smarter, not harder ??

Why did my case studies get so much attention?

Y'all LOVE a good challenge, and I love challenging you! The coach and teacher in me can't get enough of it.

While a lot of folks share screenshots of some massive Google Ads success, I don't see a lot of people giving you a true inside look at the challenges they've faced, and how they've solved them.

Given how much you like case studies, and how much I like sharing them, I've completely overhauled my Google Ads newsletter to bring you a new Google Ads case study in your inbox every Tuesday. You can sign up for The Insider for free! The first issue in this new format goes out tomorrow, Dec 3rd.

Join me tomorrow for PPC Zone December!

We've got a triple-A team of A+ speakers with Ameet Khabra, Andy Cooney and Abby Nelson, sharing their unique perspectives on "In PPC We Trust."

Join us live for PPC Zone December 2024 on YouTube and LinkedIn on December 3rd at 8am PST / 11am EST / 4pm GMT.

Before I let you go...

If you'd like more Google Ads in your life, you can:

• sign up for my free weekly Google Ads email newsletter, The Insider. It has completely different content than this one.
• follow my podcast, Inside Google Ads, or sign up to get the transcripts in your inbox every Thursday
• join my membership program, Inside Google Ads, and learn everything you need to know to become a Google Ads Expert

Drop a comment to let me know what you think, ask questions, give feedback - I'd love to hear from you ??