Should you post about Roe v. Wade?
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
Stick around for the Social Media News to Use below.
After the shocking, but not so shocking considering we saw this coming, news on Friday of SCOTUS' ruling, many took to social media. Some brands and individuals put out posts very quickly expressing their stance, others took some more time to work through what they wanted to say, and others were left wondering if they should say something at all and, if so, what?
I've helped brands navigate through every phase of social and political issues - both large and small. Here are the guidelines when working through whether you should post about timely news or not.
There is a multitude of ways to position a message around timely issues. You could state facts, you could inform your audience how this might change how you work, you could express your thoughts and offer support, you could tell a story, you could give resources, and more.
There are also numerous ways to share your message on social media. You could use an image of a quote from leadership or an employee. You could post a screenshot of an email or newsletter that you sent out. You could repost someone else's content (with permission) who is an authority in a certain space. You could record a video of you speaking your message.
I know there are a ton of factors and nuances that go into every one of these decisions on what to share and how. I'm a trusted resource for my clients as someone who has more than a decade of experience doing this exact kind of work. Send me a message and let me know if you need my consulting services to work with your team to build out your social media plan, (which includes crisis and response management) or if you need a coach for yourself. I'm here for you!
----------------------------------------------------------------------------------------------------
I have so much to share related to my time at Social Fresh last week. Be sure you're following me on social media as I'll be posting more there. Here's a picture from the panel that I moderated How Brands Can Develop & Scale Short Form Video Skills with Nick Cicero, Tiffany Rivers, Michael Ibe, and Stephanie Ramirez.?
INSTAGRAM: Accessibility update and fun caption effects!
Check it out in action in my Reel here:?
INSTAGRAM: The Zuck speaks again in his Instagram Stories. (Disregard my commentary in the tweet. The important thing is the screen record of Mark's IG Stories.)
领英推荐
FACEBOOK & INSTAGRAM: The Zuck has spoken and doubled down on the creator economy.
FACEBOOK: More Reels capabilities.
FACEBOOK: Don't count Facebook out yet.
LINKEDIN: LOLsssssss
TWITTER: Blogging, but on Twitter?
YOUTUBE: Shorts are NOT coming up short.
TIKTOK: Replacing Facebook for some small business owners.
If you aren't already, be sure to subscribe to this weekly newsletter by clicking here to get the most important social media news and platform updates right to your inbox.
Founder & CEO, Civic Innovator, Government Contracts Coach, Goldman Sachs 10KSB Alum, Leadership Charlotte Class 42 Alum
2 年Elizabeth Flemister
Helping Business Owners Out Position Their Competition | Analyst at NetMetrics | Lifelong Cincinnati Reds Fan
2 年Great point on #4. Have found myself there more than once….Professionally and personally. Usually tell people I’m more like to talk about “the topic” than type about it.
Thank you Katie! Very helpful advice.