Should You Invest in SEO During Recession?
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In 2023, most businesses have to choose what to prioritize. Some have to cut most expenses, including marketing. The great recession, they say. It is on record to be the slowest since 1993. The World Bank projects that the?GDP will grow at a rate of 1.7%.
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Yes. Times are hard, but there are costly mistakes that your business should not make. One of them is cutting SEO. Now is still the best time to get your marketing right.
While challenging, SEO can be your lifeline during hard economic times. It offers short term stability and gives way for future growth. In this post, we look at how to do SEO during the recession.
Grow Your brand. Your brand can grow regardless of the economic times. Now is the best time to grow your brand. Drive traffic like never before. While it may not convert into huge sales, you still have a chance to bag new customers in the coming days. Remember, authority in SERPS makes your brand recognizable and credible.
Build relationships. SEO is also a way of fostering relationships. Use all the available channels to keep in touch with your target market and audience. SEO can help you build new relationships through visibility, and you can only control your audience by consistently keeping in touch.
Long term benefits. SEO is a long term investment. If you think about cutting it during harsh economic times, you deny your business a chance for a better future. While the traffic may not have solid conversions at the moment, it can still bring meaningful leads. With an existing link to customers, conversions will increase in the future.
If you keep building your brand now, it will be big enough for the future. Smart entrepreneurs do not wait for the future to work on their businesses.
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