Should you invest in a new website?

The time, money and effort required to invest in a new website can feel like a daunting prospect for many businesses; but having a strong online presence is crucial for businesses of all sizes in today's digital age. Here are just a few of the benefits that a new website can bring:

1. Increased visibility: A website allows your business to be visible to a wider audience, 24/7.
2. Improved customer service: A website can provide a wealth of information to potential customers, saving time for both your staff and your customers by providing easy access to the information they need.
3. Greater credibility: Having a professional, well-designed website can help establish your business as a credible and trustworthy entity. It shows that you are committed to providing quality products or services and that you value your customers' experience.
4. Enhanced marketing opportunities: A website can be a powerful marketing tool, allowing you to showcase your products or services, share special offers and promotions, and collect customer feedback.
5. Increased sales: A well-designed website can help drive traffic to your business and increase sales. By providing an easy-to-use platform for customers to learn about and purchase your products or services, you can potentially reach a wider audience and boost your revenue.

Ultimately a well-designed website can serve as a valuable marketing and communication tool, helping to attract and retain customers, showcase products and services, and establish credibility and trust. But before you dive into building a brand new website, you need to define success and understand the context of your audiences. What are their 'jobs to be done'? What are their unmet needs? This will inform the journeys, pages and experience you need to deliver beyond a look and feel.

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