SHOULD YOU HIRE SOMEONE TO DO YOUR SOCIAL MEDIA?
Katie Brinkley
Elevating CEOs and their brands through Social Media, Digital Marketing Strategy, and Podcast Production | Keynote Speaker | Author of The Social Shift | Podcast Host Rocky Mountain Marketing
How is your social media doing these days? Is there room for improvement? Are you getting bogged down by trying to engage and stay on top of things? It might be time to hire someone to take some of this off your plate!
And I’m not just saying this because I happen to run a business with all sorts of social media services. But I’m saying this because your social media matters more than you might realize!?
WHY DOES SOCIAL MEDIA MATTER?
If you’re doing things correctly and using social media to its fullest potential…trust me…it makes a difference! Social media can be huge for a business. It’s oftentimes the first part of you that your potential customers and audience sees. It drives engagement with your brand, allows you to network and cross-promote, and gets you seen by people who may not otherwise notice you. The benefits are really endless!
HOW DO YOU KNOW IF YOU NEED HELP?
If you’re thinking about hiring someone to step in, my advice is to do it. If you’re even thinking about it, that most likely means you may be struggling in this arena. Let’s face it…social media can be a time suck! The content planning, trying to figure out what time to post and where, trying to fine-tune your audience, engaging, the list goes on! When you have someone to help take this off your plate, you are free to focus on some of the other really important tasks at hand…like your business!
Here are some signs it’s time to bring in help:
If you are struggling with any or all of these, it might be time!
HOW DO YOU HIRE SOMEONE?
Not to toot my own horn, but I have a pretty great resource for you right here. Ahem. But seriously, think about your end goal, your budget, and what it is you want your social media manager to do for you. If you need help figuring out your social media expectations, check out one of my podcasts with Dan Peterson to help get yourself thinking about it!?
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These are the types of questions and discussions you’ll need to have with whoever it is that may be helping you out. So go in with somewhat of a plan in order to help you choose the best person for the job.?
It’s normal to want to do everything yourself and have a hand in everything when it comes to your company. But sometimes you’ll find more success when you step aside and let others handle the things that CAN be handed off.
Looking for more help on how to make your small business’s social media more successful? Another great podcast full of helpful information is available to you on my site, and as always feel free to reach out for help! After all, it’s what we do!
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Mostly-Friendly Giant. Semi-Pro Pizza Eater. Mass Coffee Consumer. Being a Writer and Digital Marketing Consultant Pays for the Pizza & Coffee. Being an UltraMarathon Runner Works off the Pizza.
2 年Good post. The real question, of course, is not “if,” but “when.” (Assuming a company grows.) More startups and new businesses should have some plan for this before launching, though they historically just wait until they’re overwhelmed.
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2 年Great questions here Katie Brinkley!
Speech Coach Helping Current and Future Leaders Communicate With Poise, Persuasion, Profits | Stage Fright Solutions | Corporate Communication Consultant | Video Charisma Coach | "Biz Communication Show" Podcaster
2 年Hiring you and your team wouldn't involve an expenditure. Instead, an investment.