Should You Hire an SEO Freelancer?

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Getting a website to rank highly in Google search can feel like a full-time job. And actually, it is – that’s why the profession of search engine optimizer exists.?

If you’re in a position where you find SEO is becoming a bit much to handle alongside all your other duties, it may be a good idea to outsource the job to an agency or freelancer.?

In this piece, we’ll look at the pros and cons of hiring someone to handle your SEO to help you make the right decision for your needs.?

How Can an SEO Expert Help You?

There are several reasons to hire outside SEO help, not least of which is the time it can save you versus handling it yourself. But this isn’t the only benefit. A professional SEO agency or freelancer can also help with:

• Website audits?– A lot goes into SEO, on-page, off-page, and from a technical perspective. A good SEO agency will know how to evaluate your site, identify things that are hurting your rankings, and identify opportunities for improvement.?
• Keyword research?– To get quality visitors, you need to target the keywords they’re using in searches. An SEO expert can help you identify keywords you may not have considered, including important long-tail keywords.?
• Content strategy and creation?– To reach and stay at the top of search engine results pages, your site needs to regularly publish fresh, relevant content that addresses a searcher’s needs. An SEO professional can help you write blog posts and create other content using your target keywords, but they’ll also help you avoid penalties for keyword stuffing.
• Link building?– Backlinks are an essential part of SEO. A skilled SEO professional can handle soliciting reciprocal links, claiming deadlinks, and utilizing all the other tactics that get authoritative sites pointing to your content.
• Reporting?— Collecting and correlating data about SEO performance is tedious and time-consuming, but it’s also essential. If you dread staring at graphs and spreadsheets, hiring an SEO agency can be a great way to hand off this task.?

Why You Might Not Want to Hire an SEO Freelancer

There’s one main reason many small organizations opt to handle their SEO, and it’s probably one you’ve already guessed: the cost.?

As with most professional services, with an SEO freelancer, you get what you pay for. You will get cut-rate results if you try to save money by going with a cut-rate service or agency. On the other hand, hiring a skillful SEO guru can be relatively inexpensive for some companies.?

You also risk outsourcing an essential part of your digital strategy to someone who may or may not be as qualified as they present themselves. This is a risk with any hire, and even the best-looking candidates can flame out.?

You have to be prepared to cut your losses and start over with someone else if this is the case. And sometimes, that means retracing steps you have already taken.?

Where to Find SEO Freelancers

There are several ways you can find a professional to help you with your SEO needs, including:

• Referrals?– These are usually the safest agencies and individuals to hire, as they have someone in your community willing to vouch for them. Ask your peers, colleagues, and even non-business-related friends if they have someone they enjoyed working with in the past.?
• LinkedIn, Reddit, and other social media sites can be a goldmine for finding people open to SEO work.
• Job boards?– Sites like Fiverr and Upwork are popular places to find freelancers, with filters to make searching easy. Unfortunately, the quality of these sites is variable, so ensure you carefully vet each candidate.?
• Google search?– Want to find SEO agencies who walk the walk? Try looking for them on Google. The top results have proven their skills by ranking highly in a competitive market.?

How to Hire an SEO Specialist

Once you’ve cut your list of possible candidates down to a handful of promising leads, here are some steps to vet them:

1. Check their portfolio?– Look at their past work. Ask for client testimonials and reports showing the efficacy of their work.
2. Ask for references?– No one will give you access to a dissatisfied former client, but even chatting with their picked references can provide insight into their professionalism and results.?
3. Conduct and interview?– A good SEO freelancer will interview you as much as you interview them. Look for someone who tries to develop a deeper understanding of your needs. Make sure to ask some technical questions to verify their knowledge of SEO.?
4. Request a full or partial site audit?– If your website is massive, it’s unfair to ask a potential hire to audit the entire thing for free, but you can ask them to look at some specific pages and provide recommendations.?

Need Help to Hire a Freelancer? Here’s Another Option

If, after evaluating your options, you find your organization cannot hire an outside party to perform SEO for you, there is another option to consider:?evisio.

The SEO platform built for SEO experts and complete novices alike, evisio automatically scans your website for issues and opportunities. It then gives step-by-step instructions for solving these problems and pushing your site to higher rankings.?

Plus, it automates reporting, so you can avoid the hassle of compiling your research about web performance and instead get information at a glance.

Have a team of people working on your website? Evisio is perfect for that, too, with built-in project management capabilities, including color-coded tasks and advanced user permissions. See it for yourself. Contact us now for your free trial.

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Copyright December 14, 2023 by Michael Ramirez. Contact for usage license.?Opinions?expressed?are solely my own.

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