Should You Focus On Being Different?

Early online marketing and almost all sports development focused on being “different.” 

Being 

• Better
• Stronger
• Faster
• Funnier
• Taller
• Most ____
• Least ____
• Specializing in ___

The hype. 

It’s called “bro” marketing. 

Here’s the thing: it’s not working. 

We’ve seen it all. 

We’ve been sold to.

We don’t want to be sold to. 

The trust barrier is high.

We want someone genuine. 

Who cares about our issue they are trying to solve. 

Consumers today sometimes want an economical price point.

And those who want quality will pay for it. 

But today, more consumers want to know what you’re doing with the money.

They want you to make a difference, not be different. 

It’s inspiring. 

The old, more masculine, "look at me" way is out. 

At least for women.

Even just “donating” to Meals on Wheels isn’t enough anymore (though a beautiful contribution).

Consumers want to know why you donate and how else you’re involved and if and how your product or program makes a difference. 

In today’s economy, focus on making a difference. 

The good news is: if you're a woman you’re wired for it. 

It’s a natural feminine way of being. 

Finally, we get to do business in a way that feels good.

NOTE: Inspiration for this message (and the inner hallelujah's I’m experiencing) come from this book I’m reading now: Difference, The one-page method for reimagining your business and reinventing your marketing

To your difference making and being,

Danette 

PS Want to learn and grow with other feminine difference makers?

Join our private group to learn skills, support and encourage, and have fun while growing your business. Message me to get the deets!