Should You do Billboard Marketing in 2020?

Putting up an ad on strategic billboards is an important move to consider for your healthcare service’s local marketing strategy.

If you can afford it, do it. And in multiple, strategic places.

The important question to ask:

Which area(s) do you want to get in front of your current and future customers?  

Billboard marketing can help grow your brand recognition in a particular area.

Tip 1: Set up a custom website or landing page with a unique URL per area where the billboards are. Be sure to set up tools such as Google Analytics to show you how many people are "landing" on the page or website. In your billboard lets, people know the URL they need to visit to learn more about your medical service, procedure. You can then see your campaign's impact by the numbers.

Tip 2: Subscribe to call tracking service like CallRail and use one separate phone number per each area where the billboards are. This way you can measure the Return on your Marketing Investment and draw the right conclusion based on the real data.