Should You Create Social Content for Classes or Masses? Lean Digital is the New Mantra HashTAGit Founder & CEO, Sachin's Perspective

Sachin Chaudhary

In the ever-evolving landscape of digital marketing, the question often arises: Should your brand/social media content target specific classes or aim for the masses?

The answer lies in understanding your audience, goals, and the nature of your message. Let’s explore both approaches!

Classes: Tailored Content for Specific Audiences

Focused Content Creating content for specific classes or groups can be highly effective for addressing particular needs. For instance:

• Healthcare Providers (Hospitals) Tailored content for age groups, genders, or medical conditions builds a sense of community and fosters deeper engagement. Example: Targeted campaigns for expectant mothers resonate deeply with this niche.

Engagement: Focused content builds stronger connections by addressing unique concerns and offering tailored solutions.

At HashTAGit, we specialize in this approach. A standout case study: Campaign for Women Aged 24-30 in Their Pregnancy Cycle: In a city of 2 million, our specific targeting led to:

• 80% reduction in marketing costs per inquiry
• 45% improvement in quality scores Read the full case study www.hashtagit.in/casestudy

Masses: Expanding Reach to Larger Audiences

Maximize Reach & Brand Awareness When the goal is broad visibility, content for the masses is key. This includes:

• Broad Appeal: Crafting general messages that resonate across demographics.
• Wider Reach: Omnichannel strategies spanning YouTube, Meta (Instagram & Facebook), radio, and outdoor ads.

Balancing Both Approaches

Key Takeaways:

• Goals: Prioritize classes for building a community; aim for masses for brand awareness and conversions.
• Content Type: Detailed, technical content suits classes; accessible, simple messages work for the masses.
• Optimization: Leverage analytics to refine your approach.

At HashTAGit, we apply lean management principles to optimize every campaign. Whether you're targeting niche groups or the general public, we ensure maximum ROI.

Learn From Our Award-Winning Campaigns

Discover the success stories behind HashTAGit’s marquee healthcare campaigns:

• #EkNayiShuruwat: For the largest hospital chain in Saurashtra – highlighting new beginnings.
• #AStepToRemember: For Gujarat’s leading bone & joint hospital – emphasizing patient trust.
• #WingsForYourOwn: For India’s top IVF center chain – now acquired by the largest player in the space.
• #FortisCareNearYou: Regional launch campaign for a new hospital facility in Greater Noida.

Each campaign demonstrates the power of content that resonates with both niche and wide audiences!

Ready to redefine your digital strategy? At HashTAGit, we specialize in creating impactful healthcare campaigns. Let's partner to craft campaigns that align with your goals and your audience.

Feel free to reach out to me at [email protected] or explore more case studies ?? https://hashtagit.in/case-study.

Understanding whether to target classes or masses depends on your goals and audience. With the right partner, you can achieve the perfect balance for outstanding results! ??

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