Should You Bother Investing In Your Personal Brand?
Maegan Lujan
Tech Director at Toshiba | Go-to-Market + Brand Strategist | Portfolio Marketing | 2024 Dynamic Woman in Tech / Philanthropy | ENX Difference Maker | Top 100 #PMM Influencer | Women Tech Influencer
“Why should I bother investing in my personal brand, my Resume / LinkedIn profile shows what I’m good at!”
Is it really worth it?
Is it really worth putting myself out there?
Is it worth it to build this thing out?
Is it worth all the soul searching that I need to do to build my brand?
I get these question all the time!
My short answer is YES, a thousand times!
A strong personal brand acts as a magnet that attracts clients, job offers, and opportunities.
Your personal branding shows people you are not just better than your competitors – you are the only choice for a certain group of people with a particular need.
Let’s look at a few examples…
What comes to your mind when you think about some of these names?
- Steve Jobs
- Elon Musk
- Kylie Jenner
Steve Jobs himself was a brand apart from Apple and Pixar. He was a MASTER storyteller.
One of his famous slogans was “1000 Songs in Your Pocket,” when he introduced the original iPod to the world.
Elon Musk revolutionized various industries, from online payments (Paypal), to space travel (SpaceX), energy (Solar City) and transportation (Tesla).
He created a brand as a visionary entrepreneur apart from his revolutionary companies.
Kylie Jenner became the youngest self-made billionaire by leveraging her personal brand that helps to promote her cosmetic brand, Kylie Cosmetics.
There are so many personal brands we can talk about to help you understand the power of personal branding.
Here is another example to show you the power of personal branding vs company branding:
But in case that is not enough for you, here are 7 benefits of building out your personal brand. And this is just a partial list.
1. Sets You Apart
2. Opens Up New Opportunities
3. Professional and Personal Growth
4. Online Reputation Management
5. Builds Trust and Community
6. You Come More Into Yourself
7. More Joy, Confidence, and Energy
I go into each one of these with more detail in the most recent blog post here.
For more personal branding help and support, subscribe to my weekly newsletter and follow the #DailyMae hashtag.
CEO of Onya | Marketing Growth Strategist & Consultant
3 年So valuable. I've heard personal branding is the new "resume" for many seeking employment opportunities as well. Thoughts here?
I save companies from evil cyber villains | Bridging humanity and technology | The hype person YOU need in your life | High ENERGY speaker!!!
3 年Love your epic AWESOMENESS ??
Thank you for sharing.
NSPIRA
3 年In my opinion Maegan Lujan a wonderful IQ testing question, The answer is 100 % Tangible benefits exist, Else no wise human would invest time without a return on investment...Like your posts, Have a pleasant evening and best regards.
Director, Technical Support Operations at Toshiba America Business Solutions (retired)
3 年I have to say Maegan, that it would really have been much more helpful if you had told me this 25 years ago....