SHOULD YOU BOOST ON FACEBOOK?

So you’re already using Facebook as an advertising tool? That’s great! But the real question is, are you using it correctly? Are you reaching your audience? Are you driving conversions and engagement? Are you using Facebook to its fullest potential?

One mistake I see business owner’s making when using Facebook as an advertising tool is the idea that a simple “boost” on this platform is going to get their brand noticed. So when asking the question, “should you boost on Facebook?” I’m going to tell you that the answer is no. Are you surprised by that?

The fact is, it’s getting more and more difficult to get your content in front of your ideal audience due to the new Facebook Algorithm. What it’s doing is showing users more posts from people they already know, and fewer posts from pages and businesses, meaning your posts as a business owner are going to be seen less. So you may be thinking that the easiest way around this is to try boosting your posts to counteract this, right? After all, it’s easy enough to do! But let me tell you, this really isn’t the best method to get yourself seen.

WHAT’S SO BAD ABOUT A BOOST?

Simply boosting a post on Facebook means that the post is going to be delivered via the newsfeed to people that fall into your “general” target audience. So yes, it may reach more people than it would have otherwise, but chances are, it’s not going to provide much more impact for your brand. It’s not really a bad thing, but it’s not really doing you any favors either.

WHAT TO DO INSTEAD

Facebook offers a great system of advertising that you really should be tapping into and taking advantage of. Using Facebook’s Ad Manager tool allows you to start creating content that will reach more people and allow you to better target your audience. And after all, that is the goal here!

It’s cost-effective and should get you closer to the results you are looking for. Not to mention it’s easy to set up. Facebook has a step-by-step process to walk you through the whole thing. Easy, right?

I’ve also got an amazing resource for your right in one of my recent podcast episodes with Andrea Vahl, who is a social media consultant and speaker, and the co-author of Facebook Marketing All-In-One For Dummies. Her latest and greatest book is Facebook Ads Made Simple. She is pretty much a rockstar in the Facebook Ads department, and in this episode, we talk all about how to optimize your ads and provide quite a few very helpful tips and tricks you can walk away with and start implementing right after you take a listen.?

Still feel like you could use some help in this department. My team and I are here to do just that.? Reach out and we’ll get you on the road to success!