Should you be afraid of A.I eating up your content creation jobs.

The thing is that A.I have been quite a threat to human job security for a while now. For many workers who have been laid, the reason lies in the advent of the A.I. Does it mean that we should be staying in a fix too? Let’s discuss this. Now the thing is some marketers and innovators say yes. New technology tools powered by OpenAI’s GPT technology, started the swell of AI-generated content on search engine results in pages and elsewhere on the internet. Chatter about massive cost savings propelled by Al-written articles has put content creators on the watch for their jobs may be at risk.?

What's the current scenario regarding A. I in Content Creation??

Computers have used natural language generation (NLG) to create text for decades. It’s only in recent years, however, that the technology’s become sophisticated enough for marketers to talk about its potential for content creation. When OpenAI released the GPT tool (NLG) to create text for decades. It’s only in recent years, however, that the technology’s become sophisticated enough for marketers to talk about its potential for content creation.?

When OpenAI released the GPT tool (short for Generative Pre-Trained Transformer) in 2020, it seemed like the potential may be realized. Since then, two more updates (GPT-2 and GPT-3) have been released, and GPT-4 is expected to be released in the coming months. Each version has gotten progressively better at producing text that reads as if an actual human wrote it. The release of GPT-3 resulted in an exponential jump in skill and accuracy compared to GPT-2.?

GPT-produced content is presumably floating around the internet without being recognized as AI -generated (at least not by human readers). Its prevalence will only continue to grow in the coming years. But will GPT-produced content replace human writers anytime soon? Unlikely. AI-generated content still lacks the necessary nuance to meet high-quality content marketing standards. Not to mention that Google still says it’s spam. For content marketers living by the laws of Google (AKA every marketer), that’s a deal-breaker. If Google doesn’t rank AI-generated content, AI content creators simply can’t replace human content creators.?

Google’s take on AI-generated content??

During a recent Google SEO Hangout, senior webmaster trends analyst John Mueller left no room for wondering. In short: AI-generated content breaks from the webmaster guidelines Google’s had “since almost the beginning.”

The question was posed by Reddit moderator Rohan Chaubey. He referenced a recent thread on which John had commented that creators should not be using AI-generated content but failed to elaborate. When asked for clarification, John said:?

“I suspect that maybe the quality of content is a little bit better than the really old school tools, but for us, it’s still automatically-generated content, and that means for us, it’s still against the Webmaster guide. So we would consider that to be spam.”?

So there you have it. I’ve seen some interesting commentary about this exchange that suggests Google is hypocritical about AI-generated content. After all, they’re one of the most AI-powered companies in the world. Why wouldn’t they support a tool that allows marketers to use the same technology? It’s easy to assume Google’s worried their tools wouldn’t distinguish AI-generated content from its human-created counterpart-and maybe it's true to some extent. But I don't think that’s the motivation for their position on this subject.?

Google has long been a proponent of human-centered content. We’ve all heard it-don’t write for the algorithms; write for your actual audience. Google has developed algorithms specifically to recognize the real human value and even given creators guidelines (like EAT and YMYL) to understand how they’re evaluating said value. AI-generated content (at least in its current form) compromises the central tenant that Google (and all of us content marketers) have long operated under: Content is more valuable than traditional because it’s human-centered. It helps people whether they’re about to make a purchase or not.?

If Google approved and ranked AI-generated content, it would lose the quality standard that’s given them a more than 90% share of the search engine market.?

Reference article- https://contentmarketinginstitute.com/articles/artificial-intelligence-content-creation?