Should We Trust AI to Make P&C Decisions?
Let’s be honest, AI is already being widely used in P&C and is making automated decisions every day. The question is whether these are decisions of consequence, and in some cases, the answer is yes. But in most cases, they are not. Many repeatable tasks have been automated via AI capabilities: improving efficiencies and speeding up workflows. This is good and important for the industry… but otherwise does not greatly impact how we select and price risk, adjust claims, etc. Sure, there are great?ML models that give us new insights in these areas, but for the most part, it augments human expertise—it is input to the decision, not the automated decision itself.?
This topic has been elevated in importance as ChatGPT and other generative AI tools have burst onto the scene. Of course, it is not as if generative AI?is new; these capabilities have been around and maturing for many years. However, the November 2022 release of ChatGPT 3.0 took the world by storm and raised the public’s consciousness about the power, potential, and problems with this category of AI solutions.?
But back to P&C insurance. I do believe that AI decisioning—without humans in the loop—will occur more and more in insurance. The debate is all about the timing. At the recent ReSource Pro Summit, we asked a panel of experts and the audience if they thought generative AI would significantly impact?insurance jobs in the next 12-18 months.??As you might expect, the result was mixed. Some said it was hype. Others said it was reality. And a third group (including myself) was somewhere in the middle.?
So should we trust AI to make P&C decisions? My view—which I reserve the right to change as technology advances—is that there should be a human in the loop for the near term any time there are measurable financial implications, risk assessment for all but the simplest risks, claims damage estimates for most claims, pricing decisions, reserving decisions, and others. But that leaves a wide range of use cases across the enterprise: conversational chatbots for agent or policyholder help desks; triage decisions for underwriting or claims; identifying potentially fraudulent claims, or rate evasion on the underwriting side.??AI solutions are already in play for these types of use cases by helping to move the process to the next step, where a human expert often reviews and uses judgment.?
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And, of course, there are many tasks common across all industries that apply to insurance as well, such as writing letters or creating collateral, gathering information from web/public sources, querying databases… the list goes on.?
In a way, I have no conclusion on the topic. The technology is advancing so rapidly that it is difficult to predict what capabilities will be available a year or two years from now—let alone the accuracy levels. I can argue that much of insurance is complex and will always require human experience and expertise.?There is a strong case for that. But it would be a mistake for the industry to be too complacent regarding AI. AI is poised to transform much of our world, and it is wise for insurance professionals to understand developments and dive in to get hands-on experience.?
There will always be a need for deep insurance expertise from industry professionals. The challenge will be to harness AI tools in the right places and adjust the blend of humans and tech over time.?
CEO at 360GLOBALNET LTD
1 年Truth is AI is such an abused and catch all term that anyone who can build a rule in a system claims it is not far away from the singularity! Proper AI of the deep learning neural network kind trained on gazillions of records is not used in Insurance to any extent at present. That will change but if you can’t explain to a customer why “the compiluter says no” you’ll be in for a pasting from the regulators.
Enterprise Sales Professional | Driving Innovation in the Insurance Industry through Cutting-Edge Technology
1 年Good take here Mark. The human aspect will need to be there at all stages of AI advancement it’s just in what capacity and when.
Insurance Industry Advocate | Claims Leadership Advocate | Speed Wins | Eliminate Bottlenecks | Measure = Improvement
1 年Great piece, Mark. All AI should not and can not be viewed equally - just like a robot with arms & legs that roams the world is not the same as a robot confined to a warehouse performing very specific tasks. There are clearly places for "confined robots" in insurance (autonomous AI) whereas the broader generative AIs (like ChatGPT) need to be introduced much more cautiously.
CEO and Co-founder of ClaimsMaid...bringing together insurance and technology
1 年I believe AI can be used for reserving claims, fraud detection, and the handling of non-injury fast track claims. Another use would be to alert the adjuster to policy exclusions that may apply. There are times when adjusters receive a claim and proceed not recognizing exclusion(s) may apply. AI can alert them to this, so the claim is on the right track. Meaning getting a ROR letter out to the insured immediately and claim counsel involved. Not recognizing an exclusion may cause all sorts of problems. AI can and will be used in claims. It will take the tech person gaining incite into the claims processes at all levels.