Should Thought Leaders and C-Level Executives Use the “Open to Work” Frame on LinkedIn?

You’re a respected leader in your field, but a simple LinkedIn update shifts the narrative.

Let’s make sure that doesn’t happen.

For thought leaders and C-level executives, adding the “Open to Work” frame can seem like a quick solution to signal availability, but it might not always send the right message.

While it seems like an easy solution, it can unintentionally shift the perception of your leadership image.

Let’s discuss why this frame may not work for you and discover smarter alternatives.

The Challenges of Job Searching as an Executive

At the executive level, job searching is different:

• Fewer Roles: The competition is tough, and executive positions are limited.
• Higher Expectations: You need to project confidence and authority in everything you do.

Simply updating your LinkedIn profile could unintentionally signal desperation.

A thoughtful presentation is key.

Why the “Open to Work” Frame Might Not Be the Best Choice

The “Open to Work” frame may not align with your executive-level branding.

Here’s why:

• Perception Matters: The frame could make you appear too available, which might undermine your leadership presence.
• Networking Is Key: At the executive level, opportunities often come through private networks, not public job postings.

A former client of mine, a senior executive, avoided using the frame and focused solely on networking. Within weeks, they secured an amazing opportunity.

What Recruiters Think

• Private Searches: Recruiters typically use networks, not public updates, to find candidates.
• Discretion Wins: A subtle, more strategic approach often resonates with decision-makers.

Better Ways to Signal You’re Open to Opportunities

If you’re looking for your next big opportunity, here’s how to get noticed without using the “Open to Work” frame:

• Polish Your LinkedIn Profile: Highlight leadership achievements, using keywords like “executive leadership” and “industry transformation.”
• Engage on LinkedIn: Share industry insights, comment on relevant trends, and actively participate in key discussions.
• Use Private Settings: Enable LinkedIn’s private “Open to Work” feature for recruiters, and privately notify your network about your availability.
• Work with Headhunters: Headhunters have access to exclusive executive roles and can help you discreetly find opportunities.

When the “Open to Work” Frame Could Work

In some cases, such as transitioning to a new industry, the frame might be effective. If you choose to use it, make sure your profile still showcases your leadership value and authority.

A Real-Life Example

I worked with a former COO who transitioned into a CEO role without ever using the “Open to Work” frame.

Our strategy included:

• Sharing valuable LinkedIn posts.
• Actively engaging with their network.
• Leveraging mutual connections.

This approach preserved their leadership brand while subtly signaling their openness to new opportunities.

Final Thoughts

Your personal brand as a leader is vital.

Focus on networking, optimizing your profile, and working strategically.

Regular posting on LinkedIn is a powerful tool to stay visible, reinforce your expertise, and showcase your leadership journey.

These approaches will help you find your next role while maintaining your professional image.

If you're looking to enhance your LinkedIn presence and build a strong personal brand organically, I can help.

With over 8+ years of experience in the content industry, I specialize in LinkedIn organic personal branding and LinkedIn profile management for busy professionals like you.

I focus on creating tailored strategies that highlight your leadership strengths and elevate your online presence.

Let’s work together to ensure you’re seen as the expert you are.

Get in touch today for a personalized consultation, and let's take your LinkedIn profile to the next level!