Should Sales and Marketing Be Incorporated?

Smarketing, what is that?

I firmly believe Sales is putting yourself in front of customers and prospects and understanding their needs/wants. The more research you put input, into fitting the shoes of your prospects/customers, the more you get to understand them

It is never about you, let's do understand that. Would you sell products or services that YOU think people will want, or will you sell products or services, based on the data research you did, on what people want, I believe you know the answer to that?

What I am seeing in my twelve years in the sales industry, that sales professionals are struggling to keep up with the trending market. That is where marketing comes in. If as a sales professional, you can't market yourself, utilize tools, that will make your tasks easily achievable, well then you are not "21st century selling", understand?

Let me delve further, we have the misconception, that a sales professional is not a marketer, but in simplest theory, before you sell, you market right. That's why, the two suppose to be incorporated. I refer to the term as smarketing

Tony Robbins said it best, "What you practice in private, you will be rewarded for in public." Practice to be a smarketer, hard work pays off!

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