Should my business be running YouTube Ads?

Why should I consider YouTube Ads?

Video is a powerful connector, reaching people and telling your business story in a very human and emotive way. TechCrunch recently reported that YouTube now boasts 1.5 billion logged-in monthly users who spend on average more than one hour per day watching video on mobile devices. This stands testament to the indisputable growth of online, especially mobile and video.

Owing to the audience insights gained through data collected on the YouTube platform, advertisers can reach their audience demographic through highly focused targeting. YouTube is constantly analysing what people are watching, what types of websites they are looking at, what apps they are using, how they are interacting with other YouTube ads as well as stated or inferred gender and age demographics and their geographic location.

What type of companies should be running YouTube Ads?

YouTube is not just the estate of big brands only. Owing to huge amounts of audience data and very flexible budgeting options, small businesses are increasingly playing in this field. The medium of video offers small business owners an opportunity to amplify their voice in the markets and reach potential customers in the key stages of their search process.

How much budget do I need to run a YouTube campaign?

YouTube campaigns are a very cost-effective way of advertising your brand online since you only pay for the views you receive. What you will end up paying takes into account:

1)   Who your audience are

2)   Where they are

3)   How often you would like to reach them

And you only pay per view, so if the person does not view your ad or skips before 30 seconds you do not pay a cent. YouTube offers very flexible spending options; you can set a cap on the amount you want to spend per view, and the budget you want to spend per day. Added to this, are the wide choice of formats and targeting options to choose from.

Should I hire an agency to run my YouTube Ad campaign?

Most agencies will charge you between 15% and 25% of your monthly YouTube Ad Spend to manage your account. This will typically include monthly reporting at the end of the month and regular optimisations to get the most out of your budget.

If, however, you are tech savvy and feel you would like to save on the management fee, there are numerous resources out there to teach yourself how to manage your ads. For the creation of display banners and video ads you should consult an agency to provide a slick and polished product, as doing this without the necessary expertise could come across badly and negatively impact your brand image.

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