Should I be on Threads?

If you're just turning on social media, you may be wondering what is Threads and should I jump on board early.?

What Meta (creator of Threads) had to say: Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations.

You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.

More from Meta: https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/

My 2 hour experience of what it is: It's New Twitter.?

Benefits of being an early joiner:?

• It's not crowded by brands and spam. Most brands can't move that fast - nor should they, strategy and purpose is important. And the Spam and Ads haven't ramped...yet.
• We're all new here. No one is an expert. It's got that first-day-of-school vibe.?And we're all starting at zero.
• There's space for you to reinvent yourself. Do you want to be the person people think about when it comes to Data & Analytics? This is your time to step in - learn, share what you're learning, become the expert you want to be.?
• Is it a flash in the pan? Maybe but how can it be Value Aligning to you even in this moment. If you're someone who really loves connecting with other real people this could be a great way for you to do that in an app that leans on connection and replies.?

Here are 3 recommendations:?

1. Use the same headshot you have on other social platforms. This will help the people that follow you here know they're following the right person there.?
2. Set your intention. What do you hope to learn or how do you want to be of service on Threads??Put that intention in your bio to keep yourself focused and help people know what to expect from you there.?
3. Identify the boundary. New things are slippery with time! What would be a reasonable amount of time for you to invest on a new app??Set the boundary so it doesn't accidentally become what got your best energy today.?

At a minimum: Secure your handle. You may decide that it's not a place for you, but you can always make a simple post that says, "I'm not active here, but to stay in closer touch, follow me on LinkedIn here: https://www.dhirubhai.net/in/cass-mccrory/"

You can follow me on Threads @CassMcCrory

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