Should I start a blog? Blogging in 2025

On October 7, 1994, a software developer named Dave Winer published a brief notice on his website Scripting News. He did this using software he’d created–software that helped usher in a new form of content creation that would come to be known as ‘blogging.’ This allowed anyone with an Internet connection to become a publisher and share their views with the world. The Web has changed a lot over the past 30 years, and with the rise of social media, people sometimes like to say that blogging is dead. But the reality is that the blogosphere remains a vital part of the digital landscape–there are currently over 600 million blogs–as it enters its fourth decade.

Is blogging still relevant today?

The short answer is: yes. You can do a lot with X, Bluesky, and Instagram, but they’re ultimately geared toward shorter, more ephemeral content. They’re great for sharing GIFs and hot takes, but they’re less well suited to discussing, say, the appointment process for the Archbishop of Canterbury. Sure, these platforms often let you string together a bunch of smaller posts into a meatier thread, but there’s always a danger that people won’t read the whole thing.?

For long-form content, blogs are still king. You can take as much space as you need to develop your ideas, and you can cite sources to buttress your arguments. Blogs also provide your content with staying power. Whereas most social media posts make an initial splash and then vanish into obscurity, a blog can ensure your insights remain available for years to come. They’re also great ways to establish yourself as a thought leader within your particular field. With search engine optimization (SEO), you can make sure your content is highly discoverable, thereby growing your audience and bolstering your reputation.?

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