“Should I send out a hard copy of the newsletter in the mail, or just electronic?

Question from a subscriber: “Should I send out a hard copy of the newsletter in the mail, or just electronic? Should I do both?”

Sending out hard copies is expensive. You also lose the ability to track how many people are reading it.

Yeah?

Yah.

Try this.

Take your last three consecutive email newsletters. If the average open rate is below 30%, make a radical change to the subject line.

• No more than 3-4 words
• Use brackets. E.g.,"[New release] 2024 Social Security tips!"
• Avoid all spam triggers ("free", "best", "price")
• Put the email through a spam checker tool
• Use a colon. E.g., "Learn: how to save more money tax-free"
• Use humor. "90% of retirees talk to their dogs." (LoL? Okay maybe that wasn't that funny but you get the point)
• Make it more personal. "Responses to your questions on Medicare."

If you get less than an 10% increase over the next three newsletters, send out a hard copy. Your readers may just prefer to read a paper copy; try it and find out.

BOOM - and there's today's marketing tip for 'ya!

-Sara G

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