"Should I get LinkedIn Sales Navigator?"

"Should I get LinkedIn Sales Navigator?"

Question from a subscriber: "If I want to get clients by sending LinkedIn messages, should I just get Sales Navigator and go hit a bunch of people up, daily?"


Alright, I'm about to get psycho.


There is no clearer way to say this:


HECK NO. RUN IN THE OTHER DIRECTION FROM LINKEDIN SALES NAVIGATOR.


It will make you look like spamming sales schmuck.


What about LinkedIn premium? Should I get that?


My response: Heck no. Nobody reads InMails.


What about LinkedIn paid ads? Should I use those?

Heck no. Even my five year old thinks ads are annoying.


Take these actions TODAY:

Stop paying for things people hate on LinkedIn.

Instead go find some people who will love you.

  • Love your posts.
  • Love your mission.
  • Love talking to you on a daily basis.
  • Love whatever you will give them.


There's a gazillion people on the platform. If you're getting crickets you haven't tried hard enough to find them.


Or you did find them and you messed it up, probably by foisting one of the "poison pills" on them (see above). Either way, you have some work to do.


Yeah?


Yaaaaaah.


BOOM - and there's today's marketing tip for 'ya!


P.S.

I wrote this for financial advisors who want to be perceived as high quality people on social media. This e-book contains 47 messages you can use on social media messenger to reach prospects of all types (business owners, corporate employees, job changers, and more), COIs, reporters, and other useful connections.

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And/or read these:

LinkedIn blog series

LinkedIn messages that won't make you look stupid

LinkedIn scripts


If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal link or via?Zelle to?[email protected].

Bob Lodie

Managing Partner at AUM-IQ specializing in Continuous Process Improvement for continuous AUM growth

11 个月

Sara tells it like it is. High Octane messages with premium conviction.

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