“SHOULD I DELETE MY OLD POSTS?”
???? I get asked this question A LOT. My answer in a nutshell: nope.
?? Let me tell you WHY NOT and WHAT TO DO INSTEAD.
?? WHY NOT
Most people aren’t scrolling back years and years through your posts.
Instagram is INSTANT; the post getting the most traffic is the latest one you launched.
You’re running a biz and have a ton to do today. That means you gotta optimize all your time - not waste it.
Going back and archiving old posts is not a revenue-generating activity. For the amount of time it takes it's not gonna give you much reward.
?? HERE'S WHAT TO DO INSTEAD
Go back through your account and take note of the things you LIKE.
You have more/new followers today than you did back then.
These new followers didn’t see the old stuff (...and those who did have probably forgotten about it)
Plus, in marketing, repetition is KEY.
?? Steal your own ideas, pal.
Why do the work twice?
Let your old captions inspire new ones.
See a photo you love from 3 years ago? Create a throwback and use it again!
Heck, you could probably have an entire week’s worth of content done in a matter of minutes thanks to past-you and all their hard work.
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