Should I create separate social media accounts for different parts of my business?

Here are some considerations to help you decide: 1. **Target Audience:** If each part of your business caters to distinct demographics or interests, separate accounts may be beneficial to tailor content and engage with each audience effectively. 2. **Content Strategy:** If you have diverse content types or themes that don't align well together, separate accounts can help maintain clarity and relevance for your followers. 3. **Brand Cohesion:** Consider whether your different business parts have overlapping or complementary branding elements. If they align closely, a single account can reinforce your brand identity. However, if they are vastly different, separate accounts may prevent confusion. 4. **Resource Management:** Managing multiple accounts requires more time and resources for content creation, scheduling, and engagement. Ensure you have the capacity to maintain active and consistent presence across all accounts. 5. **Social Media Algorithms:** Keep in mind that each platform's algorithm may prioritize accounts with high engagement and consistency. Depending on your resources, it may be more effective to focus on building one strong account rather than spreading efforts thinly across multiple accounts.

Social Media Marketing I agree with this. Definitely the reasons you give above create the need to create different social accounts. First as we know: When a Customer gets confused they will most likely move on and won't either engage, or Buy our products or services. Therefore having one offer per account makes for more clearer message to our audience and potential customers. 2nd However, I find that it is ok to also sprinkle in different topics to add to what one is talking about, that would be complimentary. Thirdly when we separate out different part of our business especially if there is abit of different offers: Products or services, we will get the right client/customers for the right Offers: Product or services. This way our client/customers are happy; there is less chance for negative reviews; less change for charge backs (refunds) and in the end less work to be done upfront with explaining what the offer is about. So all around it is better to separate out the accounts if what the offers are different too.

Depends on the brands existing market share/equity, business objectives and budget.?If the brand is new, is looking to create pages for different product lines and is emerging in the sense that it only exists in 1 or 2 countries I would say, no you should not create more than one social media page.?If so, you end up splitting your followers and also making your paid media dollars work harder and double work creating content for multiple pages. Global brands expanding into other categories or countries that have the resources, budget and bandwidth for community engagement etc. could get benefit from multiple accounts. Always put the customer, guest and end user first – if it is too confusing for them to figure out based on multiple accounts, how to purchase the product or where to engage with the brand then likely not a good idea.

I agree that it's a very important question every business should think of. I would like to bring up internationalization! While networks like LinkedIn offer great ways to target your posts and make page attributes translateable, it often comes in handy to have different pages for your different geographical markets. It's often easier to manage those regional pages separately due to different team members working on it. If a company decides to create multiple pages, the most important rules are: - Consistency (page names, design) - Share learnings between the teams/pages

Ok, this may warrant a blog post on my end, but I’ll do my best to summarize. The best way to answer this question is to do so with an example. Let’s take Adobe as an example. Adobe has a multitude of products. While some of these products, like Creative Cloud, may have similar target audiences (Photoshop, Illustrator), products like Acrobat have completely different audiences, use cases, verticals, and so on. In this case, I would say yes. Each product (or suite of products) will have a specific business plan, revenue goals, marketing strategy, content, and social media channel. This also includes the corporate brand handle. Their audience will certainly overlap across all BUs, they are also talking to investors, analysts, the media, candidates, and more. The content would most likely align with corporate initiatives, sustainability goals, DE&I, and culture. Brands with similar organizational models will most likely have similar structures. However, resourcing, budgets, staffing, and the tech stack must be factored in and accounted for to ensure success. Smaller companies, SMBs, startups will be challenged with the resourcing so staring with one channel would be the smartest thing to do. ?