Should I consider online advertising to bring leads to my sales team?

Great question!

Well, as a marketing professional, I would say the choice is yours! However, in this article, I will point out some of the benefits you can get when you consider online advertising for your business. As we all know, the success of your business depends on how you bring in new clients or sales, and that starts with leads--- people with an interest in the product or service you’re selling. There’s no denying that most of these leads are likely to be internet users. That’s why it’s important for you to learn how you can attract them more effectively and one way to do that is to consider online advertising to be part of your marketing and sales strategy. Here are some of the benefits I am referring to:

-Online advertising gives you the ability to target and retarget your ideal prospects or even reach a very broad or very targeted audience on multiple devices, from PCs to tablets to smartphones, thus giving you high quality leads.

-With online advertising, you can create a very specific offer or just a powerful call-to-action best-suited for your target audience to learn about your product or service. This way, you can encourage them to trade their email addresses for it. Once you have their emails, you can nurture potential customers by continuing to offer value.

-Online advertising offers you a variety of options when it comes to how your ads will look and where they will appear. You can place your ads on other websites, in email newsletters, or via affiliate programs to generate leads, increase website traffic, raise visibility, and drive sales.

-The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting your customers. Meaning, it provides you with endless insight which will help you become a more effective marketer

-Online advertising gives you the flexibility to stay in front of your customers, anticipate customer needs, and adjust your ads before anyone even notices. In other words, you can respond to incoming data and make changes instantly or pause campaigns or adjust your strategy in minutes.

What do you think? Share your thoughts and questions in the comment section below!