Should I Cancel The Event Or Move Forward?

Is anyone not stressing out at least a little bit about the coronavirus? It seems like there is constantly a new update on what we should or shouldn’t be doing. The last time I remember Americans being this tense was after 9/11.

Many members of the public are debating whether or not to attend events, including ones held by healthcare and senior living organizations. Since the Centers For Disease Control (CDC) has recommended that persons over age 60 and those with certain health conditions consider limiting attending large group events https://www.cdc.gov/coronavirus/2019-ncov/specific-groups/high-risk-complications.html, there are legitimate concerns.

If you are in healthcare or senior living marketing and sales, it is a really tricky time for you too. Should you cancel your upcoming events or proceed as planned? 

If you proceed with hosting your event, here are some tips to consider:

1. When confirming your guests, remind them to please refrain from attending if they are feeling ill.
2. Make sure the room is not over-crowded so people have plenty of space from one another.
3. Encourage hand washing and use of hand sanitizer. Be sure hand washing stations are available along with hand sanitizer.
4. Offer healthy refreshments. Check out a list of Dr. Oz's recommended immunity-boosting foods here: https://www.today.com/health/how-boost-your-immunity-dr-oz-shares-advice-coronavirus-spreads-t175593

If you decided to cancel or reschedule some of your upcoming marketing events, Jenerations can help! We have the infrastructure to host your organization’s sponsored Virtual Conferences, Continuing Education courses and Family Caregiver events online. Call 443-416-7710 or contact [email protected] for more information! For best practices on how to host a Virtual Marketing Event, click here: https://www.youtube.com/watch?v=SGzNEkN8Qd8