Should the fonts of your logo and presentation match?
Photo by Carlos Irineu da Costa on Unsplash

Should the fonts of your logo and presentation match?

No.

Now that mobile devices are becoming the dominant screen on which we look at brands, more and more logos become text-based. The font is the key design aspect of the logo. To set your whole presentation in a funky font would not make sense.

Having said that, the fonts of your presentation and the logo are very close, but just a bit different, a design nerd might find it bothersome. (Arial - Helvetica for example). This would only be an issue for big, bold headlines. Though.

Some brands do force the match between logo font and text font. Think of the ads produced by the Absolut Vodka brand. Slogans and headlines are in Extra Bold Futura Condensed all caps and it matches the brand exactly.

This article is a cross post from an earlier entry on the SlideMagic blog

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