Should a CEO be a Social Leader?

Are you a CEO or a Marketing Director? If you answered yes, do you consider yourself a social leader? If not, you may want to pay attention to nurturing your social network presence.

• Top executives now consider social media leadership part of their duties
• Managers and high level professionals increasingly see the benefit of being an "influencer" in their field.
• Especially relevant if you are a B2B enterprise.

Linked Pulse articles are based on this principle of "influencers" being knowledge disseminators on leadership, strategy and their relevant areas of expertise in their respective fields.

Why is this important?

• Lead generation
• Credibility of your company is at stake
• Your leaders are the best examples of your Company's culture
• Social channel strategy for improved customer experience

Anyone can do it, try this guide out and see if it makes sense to you. If you've followed the link, what do you think about it?

As you participate on social channels, don't forget to download their mobile apps to see what your clients and prospects might be seeing.

SOCIAL COMMENTARY

 Should a CEO, CMO, Marketing director, Customer Experience Manager or Brand Manager be on social-media being brand advocates and examples of their company culture? Yes I do think so, the benefits far outweighs the cons.  

If I'm in B2B and I'm looking to hire or services or use your products and your leaders aren't being proactive on LinkedIn, Twitter and other channels, what kind of first impression does this make about your company?

What do you think, is it realistic to ask a CEO to be a thought leader on social? Should they hire a personal assistant or even a virtual assistant to help them with this? What about ghostwriters? It's a marketing, leadership and even an ethical issue.

Importance of Copywriters

Not every leader has a knack for writing, they should, but some don't. If you are an Executive and you see the sense in this, talk to your marketing people, identify the best copywriters in your immediate teams and request their help with better digital leadership and quality content that best portrays your company, your ideas and leadership into the social sphere. It's part of an "authenticity audit" every company should be doing now. 

You won't regret it, the future success of your company may depend upon it.