Should Brands Leverage Influencer Marketing? Our Take

The most effective way to get word of mouth marketing for brands has to be Influencer marketing - Asiya Ali, MD at MKV Digital

Influencer marketing has evolved from a $1.7 billion industry in 2016 to a $21.1 billion in 2023, with continuous growth expected.

81% of customers said they were drawn to certain goods or services because of recommendations from influencers and 51% of marketers say content creators helped them acquire better customers.?

Not just this, influencer marketing has demonstrated an outstanding 11 times higher return on investment (ROI) compared to banner ads according to a recent study from Convince and Convert.

Instagram holds a commanding position as the primary influencer marketing platform worldwide, with an impressive 89% approval from marketers. Following closely, YouTube secures the second spot while Facebook comes in third at 45%

Going by the stats, it's safe to say that in 2024, influencer marketing stands out as a potent strategy for brands aiming for engagement, visibility and connection with target audiences.?

But there is an issue?

According to the Marketing Benchmark Report, 56% of brands say it is fairly difficult to find the right agent of influence while 22% state it is very difficult. Not only are there challenges regarding the authenticity, credibility, and reach of the influencer but there is also the issue of choosing between mega, micro, and nano content creators to fully represent the brand.

In simple words, it is agonizing for online businesses to forge genuine connections with influencers and negotiate partnerships without the expertise of a Digital/Influencer agency.?

The Solution? MKV Digital!?

At MKV Digital, we have a natural flair and expertise for building connections because we understand the dynamics of influencer collaborations. We understand how to position your brand in the best light through influencers so your campaigns are impactful and full of reach. Our collaborative workforce of millennials and Gen Z is capable of giving your brand the digital projection it needs.

Explore more at mkvdigital.com or send an email to [email protected] for collaboration.?