A Shortcut To Mindshare

A Shortcut To Mindshare

KEVIN J. WALKER KEVIN J. WALKER

KEVIN J. WALKER

Veteran brand strategist unlocking the full potential and value of your brand assets. +1 818-730-4638

发布日期: 2021年7月6日
+ 关注

Back in the ‘60s, Al Ries and Jack Trout created the idea of positioning. They championed the notion that a business needs to “occupy” a certain position in the customer’s mind. That way, the customer will immediately think of the business whenever they have a need that it can satisfy. Sounds pretty basic, doesn’t it? But back when the Beatles were the hottest young band on the radio, it was a pretty radical notion. Today, the idea that you need to achieve market position is taken as a given. Pretty much all business people, certainly all marketers, aspire to it. But, in an ideal situation, positioning alone is not enough. People need a shortcut to access that position in their minds. And, oddly enough, it’s the Beatles who can teach us something about that. Read more.

要查看或添加评论，请登录

KEVIN J. WALKER的更多文章

  • Another Look At The Brand Lens
    2021年9月28日

    Another Look At The Brand Lens

    A few of us have been urging business leaders for years to take their Brand Lens more seriously. They should be making…

  • Employer Brand And The Great Resignation
    2021年9月14日

    Employer Brand And The Great Resignation

    As of this writing, there are nine million open jobs in this country. Employers are kvetching about not being able to…

  • A Brand In Jeopardy
    2021年8月31日

    A Brand In Jeopardy

    I usually ignore cultural kerfuffles. They’re almost always much ado about nothing and it’s not like I have any…

  • Brand Promise Vs. Value Proposition
    2021年8月17日

    Brand Promise Vs. Value Proposition

    Working as a brand strategist has quite a few blessings. One thing is you’re always learning.

  • Position Your Brand At The L1 Point
    2021年8月3日

    Position Your Brand At The L1 Point

    Lately, I’ve been thinking about Lagrange Points. These are fascinating points in space, relative to two orbiting…

  • Drowning In Brand Soup
    2021年7月20日

    Drowning In Brand Soup

    Choose any product category you like. Now, quick! Name the top five brands in the category.

  • Planning And Managing Your Brand Portfolio
    2021年6月8日

    Planning And Managing Your Brand Portfolio

    One of the most misunderstood aspects of branding is brand architecture. And because it is so misunderstood, many…

  • Don’t Let Your Brand Miss The New Economy
    2021年5月11日

    Don’t Let Your Brand Miss The New Economy

    California just entered the “Yellow Tier” which is the least restrictive phase of the pandemic lockdown. If our COVID…

    1 条评论
  • The Nevium Brand Score Tool
    2021年4月27日

    The Nevium Brand Score Tool

    There are many firms that evaluate the commercial worth of businesses. Senior management turns to these firms for a…

  • When Can I Expect ROI From My New Brand?
    2021年4月13日

    When Can I Expect ROI From My New Brand?

    You decided you’re done “winging it” with your brand. You’ve opted to do a little research and find out exactly what…

社区洞察

其他会员也浏览了