short & ugly

[today's 187 words episode was brought to you by coffee & bananas… next week it will be tea and apples…]

Are you friends only with white people who live in your block of flats??

Or the same postcode??

Are all your friends tall, dark and handsome?

Must they all earn ￡45K+ per annum??

How do you pick your friends??

How you make friends is crucial for your marketing.

Instead of post code, income, number of kids, etc [demographics]?

start using things like;?

what they like,?

where they eat out,?

what movies they watch,?

what books they read, etc

[psychographics.]

Is hard to play chess with someone who doesn’t know how to, doesn’t like it, or does not have time for it.

What would a car enthusiast talk about with the guy who collects stamps? Unless those stamps or specifically about cars only!

People who like the same things will find a way the communicate, even against a language barrier.

People who believe in different things, even if they speak the same language, often will not understand one another.

We are not the same.

And yet we’re so similar.