Short Timelines Are Not an Excuse for Bad User Experience

In a 24-hour creativity marathon called CreateAthon, digital product creators are faced with the challenge of delivering a fully functional website to non-profit organizations. Not only are teams faced with a tall order, they’re faced with collaborating with new teammates, sleep deprivation, and the pressure to deliver on time. Yet, despite the time constraints, prioritizing user experience remains essential.

Prioritize User Experience?

Even under the most challenging time constraints, your team can invest in excellent user experience.

• User-Centric Decision-Making: Even when time is limited, ensure every decision is guided by the question: “Does it help the real people using this site or app?” This user-centered approach will always steer you in the right direction.
• Don’t Shortcut Usability: While it may be tempting to take shortcuts when time is scarce, remember that what is easy is not always right. Shortcuts around the usability of a site leads to ineffective functions and features, so don’t shy away from taking the more challenging path. It will yield a greater reward.
• Focus on What Matters: It is crucial to identify what matters most to users. Focus your efforts and allocate resources accordingly to these elements. By stripping away what is non-essential, you can deliver a more impactful digital product.?

Put Users First?

Your users should always be your number one priority. What good is a website if it causes users anguish??Always putting users first, no matter your constraints, will help you avoids the pitfalls of generic and lackluster experiences. If these digital teams could deliver in 24 hours, imagine what you can do with your own timeline.

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