A Short Study Case on Branding Through Uniform
In 2019, KFC Singapore worked together with Thomas Wee, an experienced local designer with more than 30 years of experience, to create a uniform that gives maximum comfort towards its staffs. They even provided maternity uniform! You can check the full article through this link:
There are some interesting points that can be discussed and considered, especially for you, entrepreneurs who want to have their brands acknowledged.
Here are 4 things we learned from the article:
1. More Than Just a Gimmick
Your uniform is more than just something your employees wear. It's an important part of your brand identity and helps customers identify you as a company and remember your products or services. In fact, research shows that good uniforms can impact how customers perceive the quality of your products or services. The way you present yourself to your customers matters. So, don't forget to pay attention to the details when it comes to selecting your uniforms.
2. Communicating a Message
Customers can sense the way brands treat their employees. Through the study case of KFC, we can see them caring for the welfare of their employees. “With the launch of KFC’s new uniforms, we hope that every one of our KFC family members will feel the pride and appreciation that we have for them. Because it’s all about being our best selves and so that we can make a difference.”. It's important to prioritize comfort and functionality. A good uniform can also empower your employees!
3. Showcasing Value
Your employee's uniform is more than just a way to keep them looking sharp and professional—it's a way to showcase your company's value and culture. The moment your employees wear their uniform, they immediately represent the company. The way they act will reflect on the company in turn. It's a good way to showcase how much you've invested in you employees and creating a good company culture. It's a powerful tool when used correctly.
4. Team Spirit
One's hope when forming a team is to have a good relationship within and be more efficient in their work, so that they can produce more and faster. But how do you make sure that your team is working well together? One way is to make sure that everyone in the team looks good. When employees feel like they look great at work, they’re more likely to be happy and confident in doing their job. Make them proud of how they look when they walk through the door every day!