Short introduction to usability testing
Refreshworks
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Defining Usability Testing
Usability testing is a qualitative research step that involves real people interacting with an app or website that you have built or need to update. It’s a method to test the functionality of a website (or a digital product) via brief interviews in which participants are asked to emphasize what they believe is unclear or user-unfriendly.?
Why is it so important for a marketing strategy?
The goal of usability testing is to reveal a digital product’s flaws and improve the overall user experience. The external opinion of participants is the method’s winning factor. It can be difficult to change a product that you have been working on for a long time. As a result, seeking the advice of unfamiliar people can be extremely beneficial.
?Hotjar identifies 8 top benefits of website usability testing. We retrieved a small test from their key-points list, however, if you want to get a more in-depth reading about these questions, take a look at their?introductory article.?
Is your website successfully designed? Then answer some questions. Let’s start!
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?The above questions represent the backbone of your website and can be retrieved through a detailed usability research!
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Step-by-step guide for a winning usability research
A few weeks ago we wrote an article on?how to build your buyer-persona in four simple steps. To better understand Refreshworks’ usability testing strategy, go take a look at the article!
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Ready! You can now continue with the more quantitative steps of your research!
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Remember, if you still have doubts you can always get in touch, Refreshworks is happy to help.