A Short Guide How to Not Be an Ass and How to Follow Proper LinkedIn Etiquette
Denis Zekic
Social Selling and Marketing Author | LinkedIn Advisor | Award Winner | University Lecturer | Lead Generation Specialist | Corporate Sales & Marketing Trainer | Personal Branding Consultant | International Speaker
1. Don't cold pitch about your product in the fist message you send.
Why: Nobody asked, so it's probably sh**t.
So what to do instead?
Say something like: "I quite liked your recent post, would love to stay connected"
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2. Don't say: "We have common connections, let's connect"
Why: The sting may not be immediately noticed, but the outcome will definitely become more irritable in days to come.
So what to do?
Instead of seeking fresh blood to suck, think of what the target person would BENEFIT from being in the same room with you. If you can't figure that out, buzz off.
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3. Don't ask somebody you never met before for a 15min exploratory call next week
Why: No one wants your uninvited cold sale spew.
So what to do?
First find out if there is any INTEREST in what you provide, then ask if they want to have a conversation. Otherwise, it's very revolting.
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4. Don't hashtag and tag random people en masse.
Why: All you do is creating a pile of muck. ?? Yuck.
So what to do instead?
Doing it for views and likes will annoy everyone including the algorithm gods. So use not more than 5 hashtags and only tag people who have direct interest in what you share. Just a FEW and ONLY if you must.
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5. Don't flood the system with thousands of words, attachments and links via unsolicited messages.
Why: It's unpleasant and it stinks.
So what to do instead?
Be concise, small pieces of content flow much better. And more importantly, send further information ONLY when PROMPTED.
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6. Don't invent and post untrue stories
Why: They'll make you look ridiculous and fake.
So what to do instead?
Be genuine. At source of every valuable relationship, including those on social networks, lays TRUST. Without it, you have no chance.
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7. Don't try to offend and make fun of others
Why: It'll make you an even bigger ass.
So what to do instead?
Everyone strives for sympathy. SUPPORT and HELP others whenever you can.
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Would you like to find out more of proper LinkedIn etiquette?
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CEO na Brokers Corporate Office | Especialista em Melhoria de Processos
2 年Denis Zekic, muito bom o conteúdo, simples, bem explicado e direto ao ponto!
Director at SE Asia Consulting Pte Ltd
2 年Anyone hitting my inbox with rule no.1 has the connection removed!
??The Office Massage (TOM) Ltd??Helping Office, Facility & HR Managers quickly Enhance Employee Well-being & Company Culture???? Strategies to Reduce Stress, Promoting a Healthier, Happier & more Productive Workplace ??
2 年Oh my goodness!! Really hope some people ( no names ??) are reading this ??
Established Career Freelancer | Marketing Project Manager | Reliable support, from set-up to implementation and content creation.
2 年Fabulous, don’t be an arse ???????
Meticulous, on-brand copywriting, editing & content strategy for purpose-led businesses and solopreneurs
2 年Ah yes, etiquette. Wherever people congregate, you can bet there are going to be rules - and for good reason. The inbox is another's 'home' and you'd best not stomp in, assuming you're welcome to 'stay for dinner', while pontificating about your services. Chances are you'll be shown the door. And not invited back.