A Short Guide On Creating a Digital Marketing Portfolio

What is a Digital Portfolio?

A digital portfolio is an online collection of your work that includes your CV, showcasing examples of what you have written in your CV to highlight not just your skills, but your accomplishments too.

How Should You Lay It Out?

Make sure you have:

• Title page
• Introduction (who you are)
• Examples of your work
• Results of your work
• Testimonials
• How you can be contacted

Where Can You Make One?

The best and most efficient tool to make your portfolio is Canva. You can also add a hyperlink to your CV. However, you can use websites such as Wix, Squarespace, or WordPress to make portfolios.

Title Page

The title page is the first and top page of your portfolio. You should add your name and title of the portfolio, aiming to catch the eye of your target audience (which would be the hiring manager or a potential client)

Introduction

Introduce yourself to the reader, share who you are, what you do, but keep it concise. Make sure to add a line or two about what makes your different and what your unique selling point is. It's important to convey your mission statement so that your audience are convinced that you're the person they're looking for in a sea of other digital marketers.

Examples of Your Work

Showcase your most AWESOMEST examples of your work. What you include is crucial and will be dependent on what type of role you're applying for the client you're pitching to.

Some examples of the work you can include are:

• Blog posts/articles
• Campaigns
• Digital marketing strategy
• Social media content calendar
• Design work such as logos or websites
• Marketing reports and/or plans
• Mock-up kits

Results of Your Work

You can add a page where you display the outcome of your work including the data-driven metrics and quantifiable results. You can maybe show the number of weekly/monthly blog post visits, followers growth rate, or even a website's click through and bounce rate.

If you have testimonials from your clients, then be sure to add them to build trust and credibility.

How You Can Be Contacted

At the end of your portfolio, don't forget to add links of where you can be found and where you wish to be contacted.

Things you can add:

• Your email address
• Link to your LinkedIn profile
• Link to your social media accounts such as Instagram / TikTok

Lastly, add a CTA (Call-to-Action) with hyperlinks such as 'Contact me now' or 'Click here to check out my blog/website'.

Final Thoughts

Creating a digital marketing portfolio that showcases the art you created is much more attractive than just words on a paper. It will persuade your clients and will grab their attention quicker.

I hope this article was helpful to you and I will see you in my next article!

Let me know if you'd like to read more articles like this in the comments :D