Short-Form Video Content: The Key to Conveying Powerful Messages in Less Time

Before scrolling thumbs and fleeting glances, about a decade and a half ago, there was short-form video content that set the stage for a revolution.

In the ancient era of 2009 (well, in digital terms, that's practically the Stone Age), Miller High Life rocked the advertising cosmos with a blink-and-you'll-miss-it 1-second ad during the Super Bowl.

Yes, you heard that right – just one second.

And guess what?

It wasn't just a blip on the radar; it was a supernova that saved them millions and spiked their sales by a staggering 8.6%.

YouTube had landed in the lap of 谷歌 just over two years before the 2009 Super Bowl.

Pre-roll ads had started appearing just three months before the game.

And the ‘Skip Ad’ button wouldn’t make its debut until 2010. Since then – the dawn of consumers actively rejecting advertising – the industry has grappled with creating digital advertising so engrossing that ‘skippers’ will change their ways.

For example the 1-second short video from 亨氏 or to be precise 0.57 seconds

How many times did you hit the pause button to find the coupon?

So, let's dive into the world of under 60-second wonders with 10 amazing examples of lightning-fast stories and witness interesting ideas and trends.

10 Best Short-Form Video Examples

1. GoPro

GoPro nails it with their UGC marketing!

They run cool campaigns like this one during the pandemic where customers shot thrilling home videos.?

It wasn't just a fun activity at home and a shot at winning a GoPro by sending in their video.?

2. Hyundai

Hyundai Motor Company (?????) holiday spirit animated video is a great example of how visuals and music can convey the message.

Hyundai's heartwarming video embodies the holiday joy shared with their dedicated customers.

Ingeniously featuring their cars traversing vibrant local scenes, infusing each moment with a festive holiday spirit.

3. Semrush

Semrush dazzles with this animated video showcasing their "magical" keyword tool.

They grab attention fast, using a 'magician' mascot and vibrant visuals, simplifying complex SEO concepts brilliantly.

Authentic influencer-style videos, like daily vlogs and GRWMs, dominate social feeds, offering brands a chance to connect more genuinely.?

As brands embrace this organic approach or partner with influencers, they create relatable content that resonates with viewers, mirroring everyday authenticity.

4. Coca-Cola

可口可乐公司 's marketing taps into Maslow's Hierarchy, focusing on the need for belonging.

In the video, a man shares personalized Coke bottles with friends, culminating in a group gathering around their individual bottles.

Their campaign aims for a personal bond, fostering shared moments of joy among consumers.

5. Silent Short Video

Tasty excels in silent recipe videos, captivating viewers with subtitles and vibrant visuals, making their content enjoyable even without audio.

Their mastery showcases how silent videos can thrive. Incorporating microlearning into short-form videos breaks down complex content, enhancing viewer retention and engagement.

While such examples give a great picture of how short-form video content is being used in all sorts of applications, it still hides the bigger picture.

Short-form video content is everywhere, with more and more brands switching to short-form videos going into 2024.

This might be making you wonder how your brand could leverage short-form content in the coming years.

How do you make short-form video content? What are the hallmarks of a great short-form video?

If these are your questions, we have the answers on our blog which explores the answers in detail and covers more examples of short-form video content.

If you’re on the lookout for making a short-form video for your brand but don’t know where to start, Broadcast2World has you covered.

Contact us today for a FREE video consultation for your short-form videos and let's turn your vision into a reality in 2024.