Shopping is a part of life
Lluis Martinez-Ribes
![Lluis Martinez-Ribes]()
Lluis Martinez-Ribes
Agent Inspirateur, they say. I like to inspire business people by crafting customized speeches and workshops on Brain-pleasing Marketing.
When they are shopping, people are spending some of their time – a part of their lives – on doing so, a time they cannot be spending on something else. The park, where families play, is in direct competition with shops, apps or websites.
People’s buying habits will depend on how they live. Let’s look at three examples:
- Customers who live in a small town may have lunch at home every day.
- People who are in renting will probably not be interested in changing the air-conditioning system in their home.
- If they are money-rich, they are very likely to be time-poor.
Ultimately, the way people live influences their choices with regards to the products they purchase, when they buy them and where they buy them from.
So, when thinking about optimising your own retail business, it is wise to start considering how your customers live. In other words, understanding the context of their lives is crucial.
_______ ? Oxygen Bubbles, by m+f=! team. BCN, April 2020.
Registered at SafeCreative:
Other previous Oxygen Bubbles ?
Exchanging money for a tennis racket?
Customers are more important than a Ferrari
How many products does Zara sell?
Agent Inspirateur, they say. I like to inspire business people by crafting customized speeches and workshops on Brain-pleasing Marketing.
4 年This is the last Oxygen Bubble: https://www.dhirubhai.net/pulse/customers-more-important-than-ferrari-lluis-martinez-ribes/
Empowering growth by illuminating potential. | HR Consultant | Learning Designer | Coach |
4 年Thank you for sharing your strategic retailing insights in this refreshing, bite-sized, creative format. Great food for thought!