Shopify Updates, Features, and Changes 2023

Shopify is one of the most popular and powerful e-commerce platforms in the world, powering over 2 million online stores. Shopify is constantly improving and adding new features and updates to help merchants grow their businesses and provide better shopping experiences for their customers.

POS printed receipts enhancements - custom QR code

One of the latest Shopify updates for point-of-sale (POS) merchants is the ability to add a custom QR code to their printed receipts. This feature allows merchants to create a QR code that links to any URL, such as their website, social media, loyalty program, feedback form, or anything else they want to promote or share with their customers. Merchants can customize the text below the QR code, such as a call to action or a thank-you message. This feature can help merchants increase customer engagement, retention, and loyalty by providing them with an easy way to access more information or offers from the merchant.

Google Analytics 4

Another important Shopify update is the integration with Google Analytics 4 (GA4), the latest version of Google's web analytics tool. GA4 is designed to provide more insights into customer behavior, preferences, and trends across different devices and platforms. Shopify merchants can now connect their online store to GA4 and access new reports and features, such as enhanced e-commerce, cross-domain measurement, funnel analysis, and more. Merchants can also use GA4 to create and optimize their marketing campaigns and measure their return on ad spend.

The Shop sales channel has been added to Shopify admin

Shopify has also added the Shop sales channel to the Shopify admin, making it easier for merchants to manage their Shop profile and settings. Shop is a mobile app that allows customers to discover and buy products from Shopify merchants, track their orders, and get personalized recommendations. Merchants can use the Shop sales channel to customize their Shop profile, enable or disable Shop Pay, and view their Shop performance and analytics. Merchants can also use the Shop sales channel to access new features and opportunities, such as Shop Ads and Shop Deals.

Shopify Search & Discovery app updates

Shopify has also made some updates to its Search & Discovery app, which helps merchants improve their online store's search functionality and product discovery. Some new features and updates include:

? Visual filters: Merchants can now enable color and image swatches for their storefront filters, allowing customers to filter products by their visual attributes, such as color, pattern, or style.

? Synonyms: Merchants can now add synonyms to their search settings, helping customers find relevant products even if they use different terms or spellings.

? Search analytics: Merchants can now access more data and insights on their store's search performance, such as search queries, click-through rate, conversion rate, revenue, and more.

New navigation menu bar for POS

Shopify has also redesigned the navigation menu bar for its POS app, making it more intuitive and user-friendly. The new menu bar has four main tabs: Home, Orders, Products, and Customers. Merchants can use the Home tab to access their dashboard, settings, and reports. The Orders tab allows merchants to view, edit, and fulfill their orders. The Products tab lets merchants browse, search, and manage their products. The Customers tab enables merchants to create and edit customer profiles, view their purchase history, and send marketing emails.

Connecting Shopify Balance with QuickBooks

Shopify has also introduced a new feature that allows merchants to connect their Shopify Balance account with QuickBooks, a popular accounting software. Shopify Balance is a banking service that helps merchants manage their finances, such as accepting payments, paying bills, and tracking expenses. By connecting Shopify Balance with QuickBooks, merchants can automatically sync their transactions and balances and easily reconcile their books. This feature can help merchants save time, reduce errors, and simplify their accounting.

New rich text features in the online store editor

Shopify has added some new rich text features to its online store editor, which helps merchants create and edit their store's content, such as pages, blogs, and product descriptions. Some new features include:

? Tables: Merchants can now insert and edit tables in their rich text content, allowing them to display data or information in a structured and organized way.

? Code blocks: Merchants can now insert and edit code blocks in their rich text content, allowing them to display formatted content, such as code snippets, lyrics, poems, or quotes.

? Horizontal rule: Merchants can now insert and edit horizontal rules in their rich text content, allowing them to create visual separators or breaks between different sections or paragraphs.

Shopify is constantly improving and adding new features and updates to its platform, so stay tuned for more Shopify news and updates. If you have any questions or feedback, please let us know.