Shopify Tags: How to Modify, Manage and Leverage them
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Managing an online store is a thrilling journey, filled with opportunities to grow and connect with customers. However, juggling multiple tasks from record to customer relationships can feel like a challenge. Thankfully, Shopify provides a powerful tool to simplify this process: Shopify Tags.?
Whether you’re a seasoned Shopify user or just starting, this guide will help you understand how to leverage tags to efficient your operations, enhance customer experience, and optimize your store’s performance. Let’s help you make the most of your tags.
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What are Shopify tags?
Shopify tags are those tags that are used in a store to categorize various aspects of the store such as products, customers, orders or blogs among others. They assist in organizing, categorizing and handling all your store content more efficiently. Tags enable you to create more sets fast, keep tabs on your stock, and even launch a promotion.
Unlike size, color or material tags that allow you to put products in more rigid groups, tags let organize all of them in a way that might be more suitable for the type of your brand. This also makes it easy to organize your store and scale whenever you wish to. In short, tags make it easier to find things and run your store smoothly.
What are various types of Shopify tags?
Shopify tags are of many sorts and they are crucial for implementing effective management on your store. Below are the main types of Shopify tags explained in simple terms:
These tags are basically used to sort the products that are available in your store. For instance, you can label some of the items as ‘New Arrival’, ‘On Sale’ and ‘Winter Collection’ among others. These tags assist you in easily sorting through the manual sorting of products to enable the efficient running of your brand. Although customers do not usually perceive these tags, they are useful for structuring the backend of your store.
Customer tags assist you in filtering your customers into categories of behavior or criteria sets. For example, you can categorize customers as “VIPs” “First-time buyers”, “A frequent shopper” and so on. This enables you to send promotional events or even special privileges to your selected customer category.
These tags assist you in organizing your orders and provide easy tracking. For instance, it is possible to label orders as “Express Shipping,” “Gift Order,” or “Priority.” This is useful for orders because you can easily sort and complete orders based on the tags you have provided them.
Transfer tags are employed particularly when inventories are moved from one place to another or from one warehouse to another. They aid in classification to help you work with ease and enable you to keep tabs on your inventory during transfer.
Draft order tags are used when you create orders that have yet to be finalized. You can use these tags to categorize draft orders, such as “Pending Payment” or “customer Request,” making it easier to follow up or complete the order later.
Blog post tags help you organize your content by topic. For example, you can tag blog posts as “Product Reviews,” “How To Guides,” or “Store News.” This makes it easier for customers to find relevant articles and enhances their browsing experience.
How to Add Shopify Tags to Your Store
Adding tags to your Shopify store is one of the simplest methods to maintain organization and cover your products, customers, and orders. Here’s an easy guide to assist you in creating, editing, and managing tags in Shopify efficiently.?
How to Create Tags on Shopify
How to Edit Tags in Bulk
If you need to add or remove tags for multiple products at once, Shopify makes bulk tagging easy:
This method is great for stores with a large inventory, as it saves time and effort.
Also Read: Shopify Metaobjects – All You Need to Know
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How to Remove a Shopify Tag
Removing a tag from your Shopify store is super simple. Just follow these easy steps:
1. Log in to Your Shopify Admin – Start by logging into your Shopify account and heading to the Products section.
2. Select the Product – Find and click on the product that has the tag you want to remove.
3. Locate the Tags Section – On the product details page, look for the Tags field.
Shopify Tags: How to make the best of them
Shopify tags are very useful, and using them makes it easier to run your brand when it is well structured. When utilization, they become beneficial because they assist you in running your operations effectively help to render better services to your customers plus assist you in reducing time. Here’s how to make the most of Shopify tags:
1. Organize Your Products
Tag the products in some way to combine similar products into one group. For example: Labelling seasonal products such as “Winter Collection” or “Summer Sale.” . They can also be categorised as “New Arrival” or “Best Seller”.
These tags make the filtering of products during searching in your admin panel easier and assist in setting collections for your customer.
2. Manage Orders Efficiently
You can use tags to identify different types of orders easily. For example: Order with “Express Shipping” if you want your orders to be processed as soon as possible. Some of the orders should be tagged “Pending Payment” or “Gift Order” to be particularly aware of them. This makes it easier to change priorities of tasks, and, indeed, manage to avoid”stalling.
3. Segment Your Customers
As a working tool for splitting customers, Shopify tags enable users to group them by their activity or choice. For instance: Mark those customers who frequently use the firm’s products and services as VIPs to give them a special discount. Personalize the marketing campaigns using Tags that relate to your customers such as the ‘First-Time Buyer’ or ‘Frequent Shopper’.
It assists you in accomplishing increased relations with your customers and enhances your sales.
4. Create Smart Collections
For each product, multiple tags can help automatically sort products into collections. For example: Label all the items that you have offered a discount on ‘Sale’ and organize them neatly under a special section on your website. You can also label products as Kids or Home Decor to categorize them.
This is important to make your store easy for customers to navigate.
5. Simplify Inventory Management
Tags improve the organization process. You can easily track inventory by labelling them as “out-of -stock” or “only few left” depending on the contents of the warehouse. ?
Using Tags for SEO and Navigation
Shopify tags can enhance your store’s SEO and improve navigation for customers:
By using tags thoughtfully, you can improve visibility, user experience, and sales.
Common Mistakes to Avoid When Using Shopify Tags
Shopify tags have become essential for organizing your store but all the same, they can prove to be very tricky if not well managed. Here are some common mistakes to avoid and how to fix them:
1. Over-tagging products Or Customers
Most often, the use of many tags on a product, customer, or order ends up complicating things and becomes difficult to manage. For example: To name several, the use of tags “Red,” “Red Shirt,” “Shirt,” “Clothing,” “Men Shirt,” etc, may appear useful, but is actually overwhelming at first glance.
2. Sharing Posts with Overly Board or Unrelated Hashtags
Such tags as ‘Item’ or ‘Product’ are not useful because they encompass too vast amount of information. Similarly, using irrelevant tags; one can group some products, items, or images in a way that may complicate the process of looking for them.
3. Neglecting to Update Tags
When you receive or reorder stock, or when your customer base evolves, it is easy to lose sight of the tags. For example: A product may be tagged as “New Arrival”, and yet, for several months it will retain that tag despite it no longer being new.
Some of the customers are tagged as “VIP”, they may no longer fall under that category due to changes in the frequency and amount of purchase.
In Conclusion
Shopify tags are a powerful tool for organizing your store, segmenting customers, and managing inventory efficiently. When used strategically, they streamline operations, enhance customer experiences, and boost overall store performance. However, to unlock their full potential, pairing them with advanced analytics is essential.?
This is where EasyInsights comes in, providing you with the ability to track conversions effortlessly, leverage first-party data for targeted campaigns, and optimize your ROAS. By combining Shopify tags with EasyInsights’ robust audience segmentation, and its ability to send events and audiences to ad platforms, you can create marketing campaigns based on data-driven decisions that drive efficiency, improve profitability, and elevate your store’s performance.