Shopify growth hacks + sales boosts!
Littledata
To make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
How a skincare brand closed the analytics gap and boosted revenue
Most shoppers don’t buy on their first visit. But what if you could guide them back with just the right nudge? That’s what Skinfix achieved by blending design and data with Verbal+Visual and Littledata.
Here’s what they saw:
?? 150% more revenue from Checkout Abandonment flows
?? 460% more revenue from Browse Abandonment flows
?? 7% more add-to-cart actions from email traffic and a 53% increase in purchase rate after PDP updates
When data and design work together, magic happens. Are you giving your customers the best of both?
P.S. Grab a FREE Klaviyo audit while you're at it!
What’s new at Littledata: Session Enrichment
We know the feeling: GA4 says “Direct,” but you know that’s not the whole story.
Misclassified traffic, missing data—it’s frustrating, right?
That’s why we rebuilt our Google Analytics integration, allowing us much greater control how Google attributes the server-side purchases to web sessions.
Here’s how Session Enrichment helps:
1?? Fixes messy attribution—fewer “Unassigned” or “Direct” purchases (great for subscription orders, too!)
2?? Adds geolocation, so you can see where your customers are shopping from
3?? Tracks whether they’re on mobile or desktop—essential for tailoring your strategy
4?? Gives better attribution for non-Shopify checkouts, so all channels get credit
And guess what? All this is being added at no additional cost to our customers as part of our commitment to the highest data quality in Google Analytics.
Curious?
领英推荐
Shopify’s Winter Editions: The highlights
Okay, so Shopify called this the “Boring Edition.” Spoiler: It wasn’t.
Here’s what stood out for us:
?? Global selling just got easier
Updates to Markets now let you:
- Customize themes - Set up B2B catalogs, and - Streamline multi-market selling
No more multi-store headaches!
?? Better checkouts for everyone
The Checkout Blocks app is now available to non-Plus merchants. Think custom thank-you pages and faster post-purchase flows—your customers will love it.
?? Enterprise features on the rise
Shopify isn’t just for small stores anymore. With enhanced POS and B2B tools, it’s gaining ground in enterprise territory.
Want to know all that’s changed in Shopify’s Winter Editions?
What’s next?
Whether you’re optimizing your tracking, upgrading your checkout experience, or exploring what’s next, Littledata’s here to help.
If this sparked an idea or solved a frustration, feel free to forward it to those working with Shopify, Google, or Klaviyo. You never know who might need the right nudge at the right time.
We’d love to hear your thoughts, too. What challenges are you tackling this year? Hit reply - we’re all ears.
Until next time, Edward & the Littledata team