Shopify Agencies: How to choose the best one for your brand

How do I find the best agency, is Shopify worth it? The pros and cons of working with an agency and how much is working with a Shopify agency going to cost?

Common questions in the world of e-commerce, competition both brand and agency side has become more fierce and being able to find the right agency for your brand to help your business scale can be quite a daunting task.

Well, I'm here to make that process a whole lot easier... Here's how you can find the best e-commerce design agency for you.

What is Shopify?

Shopify, a household name in e-commerce and one of - if not THE - biggest e-commerce platform. Since its inception in 2006, brands of all shapes and scale have scaled their business to multi-million pound enterprises. Shopify is now worth over $100 billion and generates $4.6 billion in annual revenue.

There's a reason why some of the world's biggest brands such as Gym shark, Kylie Cosmetics & Huel are all on Shopify.

Over 1 million brands in 175 countries use Shopify, with the e-commerce giant controlling over 32% of the e-commerce platform market.

Why Shopify for big brands?

Shopify has quickly become the go-to e-commerce platform for a number of reasons. Its user-friendly interface, robust features, and scalability make it a top choice for high-level brands. Launched with a mission to simplify online commerce, Shopify's continuous innovation has positioned it as the trusted partner for businesses aiming for growth and the best shopping experience for their customers.

Easy to use back end: One of the biggest reasons some of the world's biggest brands are using Shopify is due to its ease of use. Editing and uploading products is a doddle. No more laborious tasks that seem to go on for hours or realising you've uploaded something wrong and having to redo everything manually.

Scalability of Shopify: The scalability of Shopify Plus is endless. Now there are so many ways to configure your store, from standard Shopify Plus, to operating globally and headless builds for those brands that want to take it that step further.

Order Management: The order management system on Shopify simplifies the tracking and fulfilment of customer orders. From processing payments to updating order statuses and generating shipping labels, businesses can efficiently handle their entire order workflow from a single dashboard.

Secure Payment Processing: Shopify integrates with numerous payment gateways, offering secure and seamless payment processing. Businesses can accept various payment methods, including credit cards and digital wallets, ensuring a smooth checkout experience for customers.

Inventory Management: Keeping track of inventory levels is crucial for e-commerce businesses. Shopify's backend provides tools for easy inventory management, including real-time stock updates, low-stock notifications, and automated reorder reminders.

Customisable Themes: Shopify's backend allows businesses to choose from a variety of customisable themes. This flexibility enables brands to create a visually appealing and brand-consistent online storefront without the need for extensive coding knowledge.

App Integrations: The Shopify App Store offers a vast array of third-party apps that seamlessly integrate with the backend. From marketing tools to analytics, businesses can enhance their online store's functionality by adding apps that cater to their specific needs.

Responsive Design: Shopify's backend is designed to be responsive, allowing businesses to manage their store from desktops, tablets, or smartphones. This flexibility ensures that store management is not tied to a specific device, providing convenience for business owners at every level.

Anyway, let's get into what you actually came here for...

What Exactly is a Shopify Agency?

Think of a Shopify agency as an extension of your team. Agencies are there to help you maximise the growth of your brand and offer your customers a better shopping experience.

Different agencies offer different services from store setup, customisation and even marketing strategy. Agencies are working with multiple brands so it's very likely that they've been through the problem you're facing with scaling your brand already.

Pros and Cons of Hiring a Shopify Agency

Like any strategic decision, opting for a Shopify agency comes with its set of pros and cons. On the positive side, these agencies bring a wealth of experience, ensuring that your store is not just functional but optimised for success.

On the flip side, the cost of hiring a Shopify agency can be a concern. However, when weighed against the potential returns, the investment often proves to be a smart move for high-level brands looking to dominate the market.

Is it Worth the Investment?

The million-dollar question for brands already sailing the seas of success – is it worth investing in a Shopify agency? The answer lies in the desire for continued growth. For brands surpassing the 1 million revenue mark, a Shopify agency becomes a strategic partner, providing the expertise needed to navigate the complexities of high-level e-commerce.

Ready to start your search for a Shopify agency? Tap below

Looking for an easy way to find a Shopify agency? Think of it like Dragon's Den but in reverse, agencies are pitching to you. Tap the picture below to signup if you're looking for a Shopify agency.

The Cost of Maintaining a Shopify Store:

While Shopify offers a variety of pricing plans, the cost of maintaining a store goes beyond subscription fees. There are expenses associated with customisations, apps, and marketing efforts. A Shopify agency, however, can help optimise these costs, ensuring that every penny spent contributes to the store's overall success.

Scaling with a Shopify Agency:

The true measure of a Shopify agency's worth lies in its ability to help brands scale. From leveraging advanced analytics to implementing targeted marketing strategies, these agencies are adept at unlocking the full potential of a Shopify store. For brands eyeing expansion beyond the 1 million revenue mark, partnering with a Shopify agency is not just an option – it's a strategic decision.

On the search for a Shopify agency? Join me and the Rainy City Agency team and some of the UK's leading Shopify agencies at Flame's Find me a...Shopify agency event.