?? Shop your (content) closet
Ece Kurtaraner
?? Generalist World Community Queen?? Speaker & Facilitator ? Community Operations and Strategy ??? Craft Hoarder
Hiya!
You might have noticed that I'm geeking about repurposing content nowadays. I want to learn more ways of keeping my marketing consistent and sustainable (both environmentally and operationally).
At a recent webinar from The Marketing Meetup , Purna Virji is explaining her 'High Impact Content' tips. It has some great insights for freelancers and community consultants like me, especially on repurposing content.
For freelancers and small businesses, Purna's analogy of fast fashion versus a low-waste lifestyle resonated with me. We love the idea of "shop your closet" or buying from charity shops, why not apply the same principle to our marketing strategies?
From the community point of view: I found the 'Same Concept, Different People' framework particularly useful. Imagine exploring the same concept (can be benefits of your product, or features of your membership) through the diverse perspectives of the founder, the community manager, and community members. It also makes the concept more relatable and impactful for different audiences.
Worth a watch/read: How to Create High-Impact Content When Your Resources Are Stretched.
?? Upcoming events on the community calendar:
领英推荐
?? We have the first-ever Fora Club workshop on the road! ??
Last week, Maria reached out and said she'd love to host an e-mail marketing workshop. After a prolonged chat about bullet journals and washi tapes, we agreed to work on something to help us freelancers keep email marketing efforts consistent. Mark your calendars for Feb 16th! I'll add it to the calendar soon!
Virtual events:
Additionally, a couple of Manchester events, and the "Researchers Gather in Newcastle upon Tyne" by Lynda Thompson are on the calendar.
Find about all of them and more here: Fora Club Calendar
?? Got an event you're excited about? I'm calling for submissions to our community calendar. Anything that helps freelancers and founders connect and get inspired, send them over!
- Ece
Mindset Coach for creative freelancers ???? Helping you get your client work done in less time by handling demand avoidance, task switching and perfectionism | Facilitator, LXD Designer and Speaker | AuDHD & Proud ?????
1 年See you Friday Ece Kurtaraner - and where was this photo taken? The spaciousness looks very much the antidote to the busyness chat we'll be having at Podclub. There are still a few spots left for anyone interested in joining a community of freelancers and small business owners getting some free coaching on why we're so addicted to being busy - from our neurochemistry, to our social status, to Benedictine monks changing the way we view time ?? Register to join us this Friday 2pm GMT here: https://lu.ma/janpod
Email Marketing Concierge | Helping CEOs and Small Business Owners Maximise the Value of Their Email Lists | Make Email Work For You | MailerLite Expert ???
1 年I'm so excited! Might buy some more washi tapes to celebrate the occasion ??
Lynda with a Why ?? Relentlessly curious ?? The research I do for organisations informs change in #construction #fuelpoverty and #climate. Both freelance and part time employed.
1 年Thank you Ece Kurtaraner, your generosity never ceases to make me happy.
Bestselling Author, High-Impact Content Marketing | Principal Consultant @ LinkedIn | Ex-Microsoft | International Keynote Speaker | Coach and Trainer
1 年Thanks so much for including me in your awesome newsletter Ece! ??