Shop Top Tools to Create Video Content: Research Software, Platforms, Apps, and Equipment

There are many great tools to help you create video content. In this article, we will share our favorite research tools, platforms, apps, and equipment that you can use to create content every day for social media and more. Each of these tools is simple and recommended for entrepreneurs who want to make their own content or delegate simple video-related tasks to a virtual admin or marketing assistant. Let’s get started!

Research tools

First, let’s talk about research tools. If you want to create videos that are informative and engaging, you’ll need to do some research. Luckily, there are plenty of great tools out there to help you with this task. Research tools can help you tailor your content to the interests that your ideal customers are expressing and demonstrating with their behavior. You should make research a part of your content creation strategy. Every platform out there has some sort of tool you can use to see what’s happening inside the platform. But you should always do general research to create an overall content strategy first.?

Google Trends

Use?google trends ?to understand what is popular in different parts of the country and the world.

Cost: Free: Learn More

Facebook Insights

Facebook ?has a robust tool that offers insights on everything from people’s interests to their age and education and more.

Cost: Free: Learn More

Semrush

Use?Semrush ?to see what questions people are asking on the web related to your business and get real-time insights on the average searches per month around different topics.

Cost: Starts at $119.95/mo: Shop Semrush

Sparktoro

Sparktoro allows you to get information about what people do for a living, where they go online, and what social accounts they follow, so you can see what accounts they follow and use that for inspiration as you create content. If you mirror the look and feel of what people already like, they will be more likely to be drawn to your content.?Sparktoro ?can show you the way.

Cost: Starts at $38/mo: Shop Sparktoro

Platforms

There are many platforms out there that can add value to your content, and these are some favorites to explore.

Jasper

This tool is an amazing ai platforms that can help you write more creative and effective content. The?Jasper ?app features modules for everything you will need, including scripts, stories, youtube video titles, and more!

Cost: Starts at $29/mo??Shop Jasper

Zubtitle

Everyone knows that video captions are an effective way to optimize your videos, especially on social media, where people do not always listen to the audio. But they can be a pain to type out manually. This platform will autogenerate captions for your videos, and it includes features like multiple languages, progress bars, and so much more.?Zubtitle ?will save you a lot of time.?

Cost: Starts at $9/mo: Shop Zubtitle

Capcut

Editing videos inside social media platforms is awesome because there are so many features that each platform can offer you. But it can be cumbersome to shoot and edit the same content on each platform you want to use. When you can record videos of yourself talking that don’t require filters or anything inside a single platform, you can shoot them with your cell phone and edit them using?capcut . Then you can just upload your edited video on multiple platforms without watermarks.

Cost: Free: Get Capcut

Equipment

You don’t need a lot of equipment if you have a nice cell phone camera and some AirPods or other audio devices, but there are some things that can help you get a competitive edge and are not complex to use.

Lighting

Lighting equipment like a ring light or other LED lights can help you make sure that your videos are clear. Check out my amazon store for the best-selling ring lights.

Shop Lighting

Audio

Audio that helps your audience appreciate what you have to say with a crisp experience can definitely give your videos that pro feel. Check out my amazon store for the best-selling cell phone audio devices you can use.

Shop Microphones

Tripods

I personally carry a small tripod in my purse at all times because I create content as I can throughout my day. I recommend that every business owner keeps at least one tripod in their daily bag or office. I also recommend at least one full-sized tripod for use in places where you need taller angles. Check out my amazon store for the best tripods you can use.

Shop Tripods

Backdrops

I personally rarely use these, but I have clients that love having backdrops so they can record green screen videos or just hop in front of the camera anywhere they may be without worrying about the background. If you can stage your space properly, that is ideal, but if there is clutter, decorations, or furniture you can’t move around, you may want to explore my amazon store for the best backdrops you can use.

Shop Backdrops

I hope you found this list of tools helpful. If you have any questions, feel free to reach out. You can book a time with for us to chat online HERE . Thanks for reading!