Shop Amazon Directly on TikTok with New Integration
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Hey there!??
Today’s trend of the week is “bedcore”.
It seems pajamas are the new black. "Bedcore " is the latest trend sweeping the fashion industry, where luxury sleepwear and premium bedding are becoming as coveted as designer streetwear.
If you take a quick scroll through social media, you'll see influencers rocking pajama sets as if they just rolled out of bed. This cozy style even hit the runways for the AW24 and SS24 seasons, with big names like Erdem, Balenciaga, and Chopova Lowena showcasing comfy cotton and silk pieces.
The market for luxury sleepwear and bedding is growing rapidly. The pandemic, which turned bedrooms into multi-purpose spaces, played a significant role in this trend.
Selfridges reported a 65% increase in their luxury sleepwear and bedding stock in 2024 compared to the previous year. Denmark's Tekla Fabrics has seen significant success, with sleepwear now representing 30% of their business. Collaborations with major brands like Stüssy and Birkenstock have only boosted their appeal.
I’m all for comfortable clothes, but don’t think I’m ready to rock a nightie the next time I hit the town.
Today we have for you:?
And
Alright, let’s dive in.
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eCommerce
TikTok and Amazon Join Forces for Easy In-App Purchases
Thanks to a new integration , TikTok now lets you shop Amazon products without leaving the app.
When scrolling through the "For You" feed on TikTok, users will see product recommendations ads from Amazon. If they see something they like, they can purchase it on the spot by linking their TikTok account to their Amazon account.
The integration provides real-time pricing, Prime eligibility, delivery estimates, and detailed product information—all displayed seamlessly within TikTok.
With TikTok’s vast and highly engaged user base, this integration could be a game-changer for advertisers . By reducing the steps between product discovery and purchase, conversion rates could see a significant boost, making social commerce more effective than ever.
This partnership is part of Amazon’s broader strategy to expand its reach across social media platforms. Amazon has already established similar partnerships with Pinterest, Instagram, Facebook, and Snapchat, marking social commerce as a key focus for the retail giant.
It’s important to note that this isn’t Amazon launching its own TikTok Shop; it’s a special deal that allows Amazon to tap into TikTok’s vast user base.
eCommerce strategy expert Rick Watson raised a few important questions about this partnership:
Only time will tell how it all plays out, but for now, this seems like a great way for Amazon sellers to tap into TikTok's powerful user base.
Lead Generation
Reddit’s Record-Breaking Traffic Sparks New Opportunities for Lead Generation?
Since Google’s Helpful Content Update last September, Reddit has seen a significant rise in visibility. As a result, Reddit’s monthly visitors jumped from 132 million to 346 million between August 2023 and April 2024.
In response to this shift, publishers are ramping up their Reddit strategies . Notable names like Yahoo, Puck, and The New York Times Opinion have started new Reddit accounts, and others like Rolling Stone and Newsweek are breathing new life into their old ones. Newsweek, for instance, saw its highest-ever Reddit traffic in July, and another publisher reported a 132% increase in Reddit referrals year-over-year.
Now, Reddit is making it easier for businesses to attract new leads with its new Lead Generation Ads , currently in public beta.
With these new ads, users can easily share their contact information, like names and emails, without leaving Reddit. This format is designed to reduce cost per lead and increase submission rates compared to traditional ads. Ads are mobile-friendly, featuring auto-filled email fields for a smooth experience.
The new ads also integrate with Zapier, which helps manage leads by automatically sending them from Reddit to your CRM. This integration supports over 7,000 applications, streamlining lead management and follow-ups.
Early tests of the integration have generated positive results, with some businesses reducing their cost per lead by 30% and increasing submission rates by 25%.
This new feature is available globally for advertisers working with Reddit. You can join the lead generation program here .
HIDDEN GEM
Listing #73549 - $608,123.00
Avg. Monthly Profit - $14,832.00
amazon fba | hobbies, gaming | 41x
Launched in December 2020, this Amazon FBA business is registered through Amazon Brand Registry 2.0 and features products related to trading card collecting. The business is well-optimized, with a streamlined portfolio of eight well-reviewed SKUs.
We’re highlighting this business this week because of its following strengths:
The Opportunity
领英推荐
The Formula for Effective SEO: Where Creativity Meets Data
Many people view SEO as art. It involves creativity, engagement, and out-of-the-box thinking.
However, at its core, effective SEO is a science, grounded in data, analysis, and careful experimentation.
Every scientific field needs a few mad scientists who are willing to test the limits and uncover exciting new advancements and improvements.
Manick Bhan is one of these pioneers. In this episode , Manick joins us to share his data-driven approach to SEO, and how he leveraged this expertise to build and scale his own AI-integrated SEO software business.
Manick firmly believes that holistic SEO is the future of SEO. But what are the core pillars that make up holistic SEO? Manick measures holistic SEO using a framework he calls EXACT:
EX - stands for user experience and behavior
A - stands for authority
C - stands for content
T - stands for technicals
Manick believes that with these four pillars as your north star, SEOs can survive the current algorithmic turbulence and come out on top.
If you’re looking for a deeper understanding of the science behind SEO, then don’t miss a minute of this fascinating episode !
Read All About It!
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Amazon
Amazon Sets New Peak Fees and Inventory Deadlines
Amazon is set to introduce its peak season fulfillment fees for the third consecutive year, starting October 15 and running through January 14, 2025.
Amazon announced that these fees are designed to cover the higher costs associated with increased fulfillment and transportation demands during the busy holiday season. While the average peak fulfillment fee will stay the same as last year for most products, there’s a new fee this year for items priced under $10 in the U.S. Fulfillment by Amazon (FBA) program.
Amazon highlighted that despite this increase, its average FBA fulfillment fees remain significantly lower—about 70% less—than similar two-day shipping options from other major third-party logistics providers.
The peak season fees will affect sellers using Fulfillment by Amazon (FBA) in the U.S. and Canada, North America Remote Fulfillment, U.S. Multi-Channel Fulfillment, and Buy with Prime services.
It's important to note that the fees will be applied based on the shipment date from Amazon’s fulfillment centers. Therefore, even if orders are placed before October 15, shipments leaving the fulfillment centers after this date will incur the higher peak season charges.
Here is a detailed breakdown of how the increased fees will be applied to different product types.
o further streamline operations, Amazon is also setting an earlier deadline for sellers' Black Friday inventory to reach its fulfillment centers. ?The October 19th deadline is a week earlier than the one Amazon set last year.
This move aims to ensure speedy Prime deliveries during the shorter holiday season, which now has a tighter window between Black Friday and Christmas compared to previous years.
Case Study
An Affiliate Site’s ?Journey from Pandemic Slump to Successful Acquisition
In the past year, many affiliate sites have taken a knock as a result of Google algorithm updates and turbulence. This case study from They Got Acquired is a timely reminder of the power of resilience and flexibility in online business.
In 2015, Tom Wahlin left his comfortable job as a design manager at Apple to embark on a global adventure. To prepare, he tested countless travel products, keeping only the best and selling the rest. His experience inspired him to write a Medium article, "Everything You Need to Travel the World in One Backpack," which went viral and sparked the idea for Pack Hacker.
Launched in January 2017, Pack Hacker quickly became a go-to site for travel gear enthusiasts, thanks to its meticulous design and detailed content, including packing lists, gear reviews, and travel guides.
The site grew to attract over 4.5 million unique visitors monthly and boasted two YouTube channels with 368,000+ subscribers and 1.6 million monthly views. Pack Hacker thrived on affiliate marketing and brand partnerships and offered a $60-a-year membership for exclusive content and ad-free browsing.
However, in 2020, the COVID-19 pandemic hit hard. The site’s traffic and conversions dropped 60% within two weeks in March 2020, forcing Wahlin to cut team hours.
Despite this, the paid memberships, with about 100 initial sign-ups, and a pivot to topics like remote work, staycations, and work-from-home gear helped stabilize the site’s revenue.
By 2023, Pack Hacker had fully recovered and was generating seven-figure revenue. Wahlin hadn’t seriously considered selling the business until an interested buyer, who happened to be the perfect strategic fit, approached him with an offer to purchase the business.
The sale, finalized in December 2023, included an earnout component that allowed Wahlin to continue as Pack Hacker’s general manager while transitioning to new ventures.
Pack Hacker’s journey from pandemic slump to 7-figure revenue highlights the importance of flexibility and adaptability. Online business is full of twists and turns, and in order to succeed, you need to be able to pivot your brand to meet opportunities and challenges head-on.?
Meme of the Week
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